@abigailcanfieldd
TikTok · Prop Yap
@abigailcanfieldd Hey so that beauty blender is in timeout. Love u sm @Kosas #kosas #acneproneskin #makeuptrend #makeupchallenge #sephora
@abigailcanfieldd
TikTok · Prop Yap
@abigailcanfieldd Hey so that beauty blender is in timeout. Love u sm @Kosas #kosas #acneproneskin #makeuptrend #makeupchallenge #sephora
Performance
Video #18284 · Prop Yap
[01]
The creator introduces a makeup challenge: doing a full face of Kosas products using only a beauty blender. She enthusiastically showcases and applies several products, starting with a 'plump and juicy' spray and a sunscreen, passionately explaining why she loves the brand, particularly because its products are acne-safe. Throughout the process, she maintains a high-energy, chaotic monologue, expressing her extreme brand loyalty and interacting with the camera in a conversational, unpolished style.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
FULL FACE OF KOSAS using only a BEAUTY BLENDER... 🙌
Verbal hook · 15%
Right. Of course. Better ready with me, but today, we're doing a full face of my makeup rank.
Visual hook · 25%
The creator holds a large, clear container overflowing with colorful and sparkly makeup products, creating a visually abundant and attention-grabbing opening shot.
[06]
Steal this for your own video
FULL FACE OF using only a ...
[07]
The promise the opener makes, and how the video pays it back
Hook
An abrupt, attention-grabbing sensory input (e.g., a loud noise) followed by a clear on-screen and verbal declaration of the video's central challenge and a surprising constraint.
Payoff
A cliffhanger ending. The creator concludes the preparatory phase and signals the beginning of the main action, but cuts the video before it begins, creating strong incentive to watch the next part.
[08]
The structural pattern this video runs on
Framework
The Superfan Challenge
To establish extreme expertise and loyalty to a specific subject (brand, product, artist, etc.) by undertaking a difficult challenge with a self-imposed constraint, thereby proving one's dedication and the subject's quality. The narrative focuses on the 'why' before the 'how,' ending on a cliffhanger to drive engagement to a subsequent video.
The Superfan Proclamation
The creator makes a bold, superlative claim of their devotion to the subject, positioning themselves as the ultimate authority or fan to establish high emotional stakes.
The 'Indispensable Element' Showcase
The creator highlights a specific component of the subject, framing it not just as good, but as fundamentally life-changing or essential to their existence, using hyperbolic language.
The Relatable Problem-Solver
The creator introduces another component by linking it to a common, relatable personal failing that this specific component uniquely solves, making its value proposition tangible.
The Core Value Justification
The creator reveals the foundational reason for their loyalty, connecting a key feature of the subject directly to a personal, often vulnerable, need (e.g., a skin condition).
The Self-Aware Interlude
A brief moment where the creator steps back to comment on their own enthusiastic persona from an outsider's perspective, building rapport and disarming potential criticism.
The Mini-Conflict Loop
A minor, low-stakes problem is introduced (e.g., impatience) and quickly resolved with a simple tool or action, adding narrative texture and maintaining momentum.
Hey so that beauty blender is in timeout. Love u sm @Kosas #kosas #acneproneskin #makeuptrend #makeupchallenge #sephora
title · beginning
FULL FACE OF KOSAS using only a BEAUTY BLENDER... 🙌
Right. Of course. Better ready with me, but today, we're doing a full face of my makeup rank. Full face of Kosas. Stop, Kosas. Nobody loves Kosas more than me. Alright. Sit down. But nothing is, like, simple with me, obviously. This is all I'm allowed to use for this entire makeup routine. I don't think I could ever live without this spray. I'm genuinely not kidding. Yeah. Like, put me on a lie detector best. This literally changed my skin. My teeth look so good. I got this maybe two weeks ago, and I've already gone through more than half the better. So This is the closest pumpkin juice spray. Oh, my Good. It's amazing, isn't it? I actually suck at wearing sunscreen. Yeah. It's really bad. This makes sunscreen fun. I need to let this dry a little bit more. I'm so impatient. I can't do this today. Shut up. I love KOSA no much because they're acne safe. I think that's self explanatory as to why that would be important. Best Kosas. I'm so curious when I am just popped up on someone's for you page, they probably think I'm literally ridiculous. I am. I am. I am. I am. I am. I am. I am. I am. I am. I am. I am. I am. I am. I am. I am. I am. I best. I am. I am. I am. Best tier. I am. I am. I am. I am. I am. I am. I am. I am. I am. I am.