Viral Hooks
Trending short videosHand holding pickle beer can
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@grillospickles

Instagram · Carousel

@grillospickles PICKLE BEER IS HERE Grillo’s x PBR is coming soon: limited time only

View original on Instagram

Performance

Views
331.1K
Likes
22.1K
Comments
842
Engagement
6.9%
Outlier
5.3×

Video #23917 · Carousel

Hand holding pickle beer canfrom @grillospickles

[01]

Overview

A bright, outdoor product shot announcing a novelty collaboration between Grillo's Pickles and Pabst Blue Ribbon, using a clear sky backdrop to make the unique can design pop.

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseThemed AnnouncementBrand Showcase
Elements
Product PlacementLow-Angle Shot
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

PICKLE BEER IS HERE Grillo’s x PBR is coming soon: limited time only

Visual hook · 65%

The immediate visual shock of an unexpected and highly unusual product mashup (Pickle Pabst Blue Ribbon) presented clearly in bright, high-contrast colors against a vivid blue sky.

[06]

Hook template

Steal this for your own video

A close-up shot of a hand holding [unexpected product mashup] against [clean, high-contrast background] — no explanation, just the object.

  • — A close-up shot of a hand holding a hot sauce-flavored energy drink can against a bright desert sky — no explanation, just the object.
  • — A close-up shot of a hand holding a cereal-scented candle against a stark white studio backdrop — no explanation, just the object.
  • — A close-up shot of a hand holding a ranch dressing sparkling water bottle against a vivid green lawn — no explanation, just the object.

Themes

  • Brand Collaboration
  • Novelty Products
  • Summer Refreshment

Techniques

  • Low-angle photography
  • High contrast color pairing
  • Macro/Close-up product shot

Trends

  • Unexpected brand crossovers
  • Meme-able food and beverage items
  • Shock-value product launches

Post caption

PICKLE BEER IS HERE Grillo’s x PBR is coming soon: limited time only

Hand holding pickle beer can | Viral Hooks