Viral Hooks
Trending short videosMascot announces US product launch
M

@marksandspencer

Instagram · Skit

@marksandspencer America, get ready for Colin the Caterpillar candy!​ ​ After the original Percy Pig candy launched last April, fans across the pond can't get enough of the UK's most iconic sweet treat! So a year on, it's time to expand the range and invite Percy's best pal, Colin the Caterpillar, to join him!​ ​ After being an iconic British brand for more than 35 years, he's bringing not one, but three of his delicious candies to Target stores all over the US! ​ ​ PLUS, our beloved Percy Pig is bringing two more of his UK fave candies to join the range! Introducing Percy Pig Phizzy Pigtails, Reversy Percy, Colin the Caterpillar Fruit Gums, Colin the Caterpillar Fruit Sours and Colin the Caterpillar Softies!​ ​ Launching in Target stores and online from today!

View original on Instagram

The edit1 shot · 5 text
Shots Text0:50

Performance

Views
259.4K
Likes
3.2K
Comments
158
Engagement
1.3%
Outlier
5.2×
Length · 13 Apr 2026
0:50

Video #24216 · Skit

Mascot announces US product launchfrom @marksandspencer

[01]

Overview

The creator uses a giant brand mascot costume to act out a playful narrative announcing a product expansion to the US. The video shows the mascot receiving a text message on a smartphone, packing a suitcase full of branded candy, and flying across the globe, culminating in an animated map and promotional end card detailing the launch at Target stores.

[02]

Simple outline

  1. 1Establish character's new goal
  2. 2Showcase product during preparation
  3. 3Visualize geographic travel
  4. 4Reveal retail availability

[03]

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[04]

Classification

Format
Skit
Concepts
Product PromoThemed Announcement
Elements
In-Scene Media PlaybackMotion GraphicsPromotional End CardText Overlay
Account
Brand
Topics
Product LaunchRetailFoodBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook · 100%

A giant, bright green caterpillar mascot sitting on a couch scrolling on a smartphone, creating immediate surreal and humorous visual interest.

[06]

Hook template

Steal this for your own video

Open on a giant [brand mascot or unexpected character] casually [everyday phone activity] in a normal [home setting], creating a surreal contrast before the announcement.

  • — Open on a giant coffee-bean mascot casually scrolling on a smartphone on a living-room couch, creating a surreal contrast before the announcement.
  • — Open on a medieval knight casually checking text messages in a kitchen, creating a surreal contrast before the announcement.
  • — Open on a giant avocado mascot casually replying to a message in a bedroom, creating a surreal contrast before the announcement.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The protagonist observes a peer's success in a new territory, instantly establishing the narrative goal and destination.

Payoff

The Grand Arrival & Retail Reveal - The journey concludes with a graphic showing the new availability footprint, followed by a clear call-to-action and retail partner logo.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Cross-Border Expansion Journey

Using a character-driven narrative of receiving an invitation, packing for a trip, and traveling to visually communicate a brand's expansion into a new geographic market and retail partner.

  1. 1

    The Call to Action

    A direct communication or invitation is received, prompting the protagonist to initiate the journey and confirming the expansion.

  2. 2

    The Product Integration Montage

    The protagonist prepares for the trip by packing, which serves as a natural, diegetic mechanism to showcase the specific product line being launched.

  3. 3

    The Geographic Transition

    A visual travel sequence (like a map or vehicle animation) bridges the gap between the origin and the new market, building anticipation for the arrival.

Themes

  • Brand expansion
  • Excitement
  • Cross-border product launches

Techniques

  • Mascot costume
  • Screen replacement
  • Map animation
  • Text message overlays

Trends

  • Brand mascots
  • Playful corporate announcements

Post caption

America, get ready for Colin the Caterpillar candy!​ ​ After the original Percy Pig candy launched last April, fans across the pond can't get enough of the UK's most iconic sweet treat! So a year on, it's time to expand the range and invite Percy's best pal, Colin the Caterpillar, to join him!​ ​ After being an iconic British brand for more than 35 years, he's bringing not one, but three of his delicious candies to Target stores all over the US! ​ ​ PLUS, our beloved Percy Pig is bringing two more of his UK fave candies to join the range! Introducing Percy Pig Phizzy Pigtails, Reversy Percy, Colin the Caterpillar Fruit Gums, Colin the Caterpillar Fruit Sours and Colin the Caterpillar Softies!​ ​ Launching in Target stores and online from today!

Text overlays

  • contextual · beginning

    The UK's Most Iconic Candy, Percy Pig, Is Officially In The US

  • contextual · beginning

    Hey Colin! Pack your bags! You're coming to the US!

  • contextual · middle

    and bring my Phizzy Pigtails!

  • branding · end

    M&S FOOD COLIN the CATERPILLAR AMERICA! GET READY TO MEET COLIN THE CATERPILLAR CANDY, New at Target

  • informational · end

    & LOOK OUT FOR MORE PERCY PIG FAVOURITES LANDING THIS APRIL

Mascot announces US product launch | Viral Hooks