@nathanazareth
Instagram · Talking Head Edit
@nathanazareth Comment “ECOM” and I’ll get you started straight in the DM’s, no strings attached.
Trending short videosHow AI replaced human research
The edit1 shot · 5 text
Shots Text0:41
Performance
- Views
- 83.7K
- Likes
- 3K
- Comments
- 596
- Engagement
- 4.3%
- Outlier
- 4.2×
- Length · 10 Apr 2026
- 0:41
Video #24240 · Talking Head Edit
How AI replaced human researchfrom @nathanazareth
[01]
Overview
The speaker starts by outlining the high cost and manual labor involved in their previous creative research process for ads. He then pivots to reveal their new, highly efficient workflow using a specific AI prompt in Claude. He details the exact outputs the AI generates, such as extracting hooks and writing scripts, before concluding with a direct call-to-action prompting viewers to comment a keyword to receive the full system via DM.
[02]
Simple outline
- 1State expensive old method
- 2Introduce automated new solution
- 3Explain the exact mechanism
- 4Highlight the ROI comparison
- 5Deliver lead-gen CTA
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 48%
we used to pay someone to do creative research
Verbal hook · 27%
We used to pay someone to do creative research.
Visual hook · 25%
Warm, moody lighting with a vintage lamp illuminating the speaker in a leather chair, accompanied by stylized, floating 3D text appearing next to his head.
[06]
Hook template
Steal this for your own video
We used to pay to . Now does it in .
- — We used to pay a bookkeeper to reconcile accounts. Now one AI prompt does it in minutes.
- — We used to pay a stylist to plan our content looks. Now a $0 app does it in seconds.
- — We used to pay an agency to write our email sequences. Now a single workflow does it overnight.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Revealing a previously expensive, manual business process to establish a baseline of pain and financial cost.
Payoff
Offering the exact system or blueprint for free in exchange for a specific engagement action, creating a high-converting lead magnet.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The AI Arbitrage Blueprint
Contrasting an expensive, manual, outdated process with a fast, cheap, automated solution to build authority and drive lead generation.
- 1
The Manual Grind
Detailing the tedious, time-consuming steps of the old methodology to amplify the inefficiency and set up the contrast.
- 2
The Paradigm Shift
Introducing the specific automated or AI-driven tool that completely replaces the outdated method.
- 3
The Mechanism Breakdown
Explaining exactly what the new tool does step-by-step to prove its efficacy and build trust in the system.
- 4
The ROI Contrast
Summarizing the ultimate benefits (faster, cheaper, better) in direct comparison to the hook's initial problem.
Themes
Techniques
Trends
Post caption
Comment “ECOM” and I’ll get you started straight in the DM’s, no strings attached.
Text overlays
title · beginning
we used to pay someone to do creative research
informational · beginning
3,000$ a month for 20 hours of work
informational · middle
now we use claude with a specific prompt i built
informational · end
SAME OUTPUT BETTER ANALYSIS FRACTIONS OF THE COST
call-to-action · end
comment the word ecom and i'll send a link in the DMs
Transcript
We used to pay someone to do creative research. Their job was to scroll TikTok and Facebook bad library and find winning ads, break down the hooks, note the angles, and compile a weekly report and send it to me and the team. $3,000 a month for twenty hours of work. No, we use Claude with a specific prompt I built, and every single Monday, it breaks down exactly why the ad creatives that are pumping right now are worse. It extracts the hooks from them. It categorizes all the different angles and all the different customer avatars, and generates adapted scripts for each angle and each product. Same output, better analysis, fractions of the cost. If you wanna join my free program to get our full system, comment the word e comm, and I'll send a link in the DMs.