Viral Hooks
Trending short videosCreator demos new AI tool
W

@wellcopymax

Instagram · Speaker address

@wellcopymax Designed, on-brand email campaigns in literally one prompt 🤯 Possibilities are endless here. Hey, I’m Max. 8 years ago I got into ecommerce through running my own store. What I loved most was the marketing, direct response, and seeing numbers go up on a screen... That obsession led me to email, and I’ve been living and breathing it for the past 5 years. I went in-house first. Head email marketer for multiple 8-figure brands at the same time until I built my agency, Well Copy. We’ve now worked with 200+ ecommerce brands and currently manage email, sms, and subscription programs for 100+ actively... We help brands scale from 7 to 9 figures, and have generated $200M+ from email in the process. I’m 23 and built this all while in college and graduating in May 2025. This is all I do. All I think about. And I’m just getting started. I post about email, SMS, and subscription brand growth... the strategies the fastest-growing brands are actually using TODAY. If that’s what you’re here for, follow along 🤝 DM me “EMAILZ” to get free resources or explore working together (you can also hit the link in my bio). Follow @wellcopymax for more.

View original on Instagram

The edit1 shot · 3 text
Shots Text1:00

Performance

Views
353.2K
Likes
9.8K
Comments
2.2K
Engagement
3.4%
Outlier
47.5×
Length · 18 Apr 2026
1:00

Video #24701 · Speaker address

Creator demos new AI toolfrom @wellcopymax

[01]

Overview

The creator makes a bold claim about a new AI design tool, Claude, and provides proof by showcasing three high-quality email designs he generated from a single prompt. He then transitions to a screen recording to demonstrate the tool's interface and the exact process he used. He concludes by clarifying that the tool will empower designers rather than replace them and includes a call-to-action to follow for more content.

[02]

Simple outline

  1. 1State disruptive industry change
  2. 2Showcase high-quality output
  3. 3Reveal the simple process
  4. 4Reframe the initial threat

[03]

Related videos

[04]

Classification

Concepts
Product DemoTutorial / How ToPerformance Proof
Elements
Image OverlayScreen RecordingTitle Text HookFollow / Subscribe CTA

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

NEW Claude Design Has Changed Marketing Forever (RIP)

Verbal hook · 40%

New cloud AI design update is insane.

Visual hook · 5%

A creator with a stressed/amazed facial expression touching his head, combined with a prominent graphic overlay at the top featuring a logo and a bold title.

[06]

Hook template

Steal this for your own video

NEW [tool or trend] Has Changed [industry] Forever (RIP [thing it kills])

  • — NEW Notion AI Has Changed Productivity Forever (RIP To-Do Apps)
  • — NEW Ozempic Alternative Has Changed Weight Loss Forever (RIP Fad Diets)
  • — NEW Zillow Offer Feature Has Changed Real Estate Forever (RIP Open Houses)

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A hyperbolic statement claiming a new development will fundamentally change an industry, creating immediate high stakes and curiosity.

Payoff

The Empowering Reframe: Soften the initial disruptive claim by concluding that the new tool doesn't replace professionals but empowers them, resolving the created tension and positioning the creator as a helpful guide.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Disruptor's Demo

Introduce a game-changing tool or method by first making a bold, disruptive claim, then immediately proving it with high-quality results, demystifying the process with a simple tutorial, and finally reframing the initial threat as an opportunity for empowerment.

  1. 1

    The Industry-Shaking Proclamation

    Make a bold, almost threatening claim about a new tool or update's impact on a specific profession or industry to establish authority and high stakes.

  2. 2

    The Instant Proof Showcase

    Immediately validate the bold claim by visually presenting multiple high-quality examples of the output, proving the tool's capability without delay.

  3. 3

    The 'Magic Trick' Reveal

    Demonstrate a single, seemingly impossible feature of the tool that elevates it from useful to magical, creating a 'wow' moment for the audience.

  4. 4

    The 'Behind the Curtain' Tutorial

    Demystify the creation process by providing a concise, step-by-step walkthrough, making the incredible results feel achievable for the viewer.

Themes

  • Artificial Intelligence
  • Future of Work
  • Marketing Automation
  • Productivity Tools

Techniques

  • Product Demonstration
  • Screen Recording
  • Personal Testimony

Trends

  • AI Tool Showcase

Post caption

Designed, on-brand email campaigns in literally one prompt 🤯 Possibilities are endless here. Hey, I’m Max. 8 years ago I got into ecommerce through running my own store. What I loved most was the marketing, direct response, and seeing numbers go up on a screen... That obsession led me to email, and I’ve been living and breathing it for the past 5 years. I went in-house first. Head email marketer for multiple 8-figure brands at the same time until I built my agency, Well Copy. We’ve now worked with 200+ ecommerce brands and currently manage email, sms, and subscription programs for 100+ actively... We help brands scale from 7 to 9 figures, and have generated $200M+ from email in the process. I’m 23 and built this all while in college and graduating in May 2025. This is all I do. All I think about. And I’m just getting started. I post about email, SMS, and subscription brand growth... the strategies the fastest-growing brands are actually using TODAY. If that’s what you’re here for, follow along 🤝 DM me “EMAILZ” to get free resources or explore working together (you can also hit the link in my bio). Follow @wellcopymax for more.

Text overlays

  • branding · beginning

    Design

  • branding · beginning

    Claude

  • title · beginning

    NEW Claude Design Has Changed Marketing Forever (RIP)

Transcript

New cloud AI design update is insane. Look at what I was able to generate off of literally just one prompt in five minutes of work. Genuinely, designers and marketers might be cooked. In one prompt, I created this email, this email, and this email. Three variations of the same email. Crazy part is is you can literally, like, draw on this and leave your comments and have it make updates for you directly here in chat. You can leave comments, whatever you wanna do, and it'll make tweaks for you. AI email design sucked before this, but now it's actually good. Here's, like, the exact system and prompts that I yes. If you have the pro version of Claude, you can go to design right here. And you just wanna create a new project, high fidelity right tier, and just name it, like, test. Literally, this is all that I used. I gave it a link to a Figma file with prior email designs, and I was like, hey. Here's this brand. I want you to create some unique emails for me. And then it asked me a couple questions. So I was like, yep. So here are the questions. And then it literally just generated this. I'm gonna be messing around and finding the best sorts of prompts and the best system for this, so make sure that you follow along. But no. I don't think that designers are cooked. Designers are just gonna be able to use this as a tool to be able to produce content on a much wider scale.