@topjaw
Instagram · Vlog
@topjaw Hidden on the lower ground floor of the @jackalopelondon pub in Marylebone you’ll find the authentic & deliciiiious flavours of Chongqing. 📍 @liu_xiaomian, 43 Weymouth Mews, London, W1G 7EQ Essential Dishes: - Numbing Wontons - Hot & Sour Glassnoodles w/Pork - Chongqing Xiaomian w/Pork & Chickpea
Performance
Video #24722 · Vlog
[01]
The creator visits a hidden Chinese restaurant in London called Liu Xiaomian. He showcases their authentic Chongqing noodle and wonton dishes, shares his enthusiastic reactions, and tells the origin story of the two female founders who met online. The creator also interviews the owners, explains the history of the pub where the restaurant is located, and breaks down the complex ingredients in their signature broth, before ending with a call-to-action for his app.
[02]
[03]
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983.2K14.1×Creative giveaway for a restaurant@topjaw[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
This restaurant is really hidden, but in '24, Sunday Times said it was one of the best restaurants in the country.
Visual hook · 55%
The video opens with the host speaking expressively on a quaint street, then immediately cuts to an extreme close-up of chopsticks lifting a large portion of glistening noodles from a bowl, creating immediate food appeal.
[06]
Steal this for your own video
This is really hidden, but said it's one of the best in .
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish the subject as an undiscovered treasure ('is really hidden') that has already received high-status, third-party validation ('Sunday Times said it was one of the best'), creating an immediate paradox of obscurity and excellence that demands investigation.
Payoff
Deliver a final, enthusiastic, and personal commitment to return ('I'm gonna come here loads'), which serves as the ultimate endorsement and solidifies the recommendation beyond any doubt.
[08]
The structural pattern this video runs on
Framework
The Hidden Gem Deep Dive
To elevate a subject from a 'hidden gem' to a 'must-experience' destination by layering sensory proof, a compelling human narrative, and rich contextual depth, culminating in an irrefutable personal endorsement.
The Sensory Blitz
Immediately validate the hook's claim with a rapid-fire sequence of visually appealing product shots and authentic, visceral reactions from the host, providing instant sensory gratification.
The Value Proposition
Address the audience's practical considerations by clearly stating the price point and value, making the experience feel accessible and justifiable.
The Signature Ingredient Breakdown
Isolate a core component of the product, explain its unique origin or composition, and deliver a judgment on its quality. This educates the viewer and builds the host's credibility as a knowledgeable guide.
The Founder's Origin Story
Introduce the creators behind the product, revealing a compelling and relatable backstory that forges an emotional connection between the audience and the subject.
The Underdog's Journey
Trace the founders' path from humble beginnings to their current success, framing their story as an aspirational journey that builds empathy and admiration.
The Historical Contrast
Reveal the history of the physical location, contrasting its past purpose with its current use to add a layer of unexpected depth and narrative richness.
The Secret Formula Reveal
Give the audience a peek 'behind the curtain' by listing the complex components that create the final product, implying a high level of craft, care, and secret knowledge.
The Cultural Immersion
Transport the audience to the subject's place of origin, explaining its unique cultural context and environment. This broadens the story from a simple review to a piece of cultural discovery.
The Sentimental Anchor
Connect a specific product to a meaningful, personal memory or milestone for the creators, anchoring the product in emotion and giving it a deeper significance.
Hidden on the lower ground floor of the @jackalopelondon pub in Marylebone you’ll find the authentic & deliciiiious flavours of Chongqing. 📍 @liu_xiaomian, 43 Weymouth Mews, London, W1G 7EQ Essential Dishes: - Numbing Wontons - Hot & Sour Glassnoodles w/Pork - Chongqing Xiaomian w/Pork & Chickpea
branding · middle
LIU XIAOMIAN
contextual · middle
Chongqing
call-to-action · end
DOWNLOAD THE STEP APP & SUBSCRIBE TO TOPJAW
branding · end
TOPJAW
Restaurant is really hidden, but in '24, Sunday Times said it was one of the best restaurants in the country. Yes, god. I'm gonna think about these again and again and again and again and again. Authentic flavors of Chongqing, and the prices are good. Everything's between ten and fifteen pounds, and that will fill you up. These thick, chubby glass noodles are made from sweet potato starch, and they're amazing. Big spicy pork umami tier. The texture of those noodles is like nothing I've ever had. All I wanna do is just get in this. Two women, Charlene and Linda, found each other online. Turns out they were both from Chongqing in China, ten minutes apart from each other. There are a lot of people trying to replicate Chongqing, Xiaomian, but they're not the authentic versions. They first started serving their food at market in Brick Lane, and then tier offered a residency here. Tier a jackalope in Marlobone. The food is by Liu Xiaomian. Originally, this pub would have been built for the stables that were tier on this cobbled muse. So the wealthy residents wouldn't be coming and drinking here. This would just be for the staff and servants. We do the handmade one time as well. Oh, God. I'd be really good. And this broth is just perfect. There's like ten, twelve ingredients to go into that broth. Your ginger, your garlic, your secret oil. They won't tell me what it is. Soy, sesame oil, chili, green peppercorn, red peppercorn. I love wontons. It's just the right size. You put it in your mouth, you're at capacity, which Doug knows nothing about. Tell me about Chongqing. We have this very special architect including like a tube that going through the building. Yes. You rank you on the Ground Floor Yeah. And then you walk to one side and it's 22 stories up. Pork and chickpea needle that Linda loves. It's the first bowl that we make for our market. I expect that to be far lighter. That is really rich and delicious. I'm gonna come here loads. We pin all those recommendations as well as our favorite spots on the Yes.