@kismet_design
Instagram · Vlog
@kismet_design 4 things that helped me succeed after 12 years of failed business ventures… There’s no much to it, honestly. But it’s so obvious why I couldn’t succeed before - especially drinking and using my time irresponsibly. Time is money and spending 10-20% of it hungover is sure it hinder you. #entrepreneurlife #productdesigner #startuplife #sober
Performance
Video #2503 · Vlog
[01]
The creator reflects on why his current home decor business succeeded after years of failed ventures. He presents a numbered list of four key changes he made: quitting alcohol, prioritizing work over social life, pursuing passion over money, and persevering through challenges, all while showing B-roll of himself designing and crafting his products.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook
A year into launching my home decor brand, I often wonder, why did this worse, but all my previous businesses failed?
Visual hook
Close-up, angled shot of hands typing on a laptop keyboard, creating a sense of immediate action, focus, and productivity.
[07]
The promise the opener makes, and how the video pays it back
Hook
A self-reflective question contrasting current success with past failures, creating an immediate open loop for viewers who have experienced similar struggles.
Payoff
The Delayed Gratification Proof
[08]
The structural pattern this video runs on
Framework
The Earned Success Formula
A personal transformation story structured as a numbered list of principles that led to a desired outcome after a long period of failure, validating the struggle and providing an actionable blueprint.
The Credibility of Struggle
Establishes a long history of repeated failure to build relatability and raise the stakes for the eventual success.
The Promise of Revelation
A transitional statement that explicitly promises to reveal the key differences or 'secrets' that led to the change in outcome, setting up the list format.
The Principle Gauntlet
A numbered list where each item reveals a specific, actionable principle or change. The list progresses logically from foundational personal changes to broader strategic mindsets.
4 things that helped me succeed after 12 years of failed business ventures… There’s no much to it, honestly. But it’s so obvious why I couldn’t succeed before - especially drinking and using my time irresponsibly. Time is money and spending 10-20% of it hungover is sure it hinder you. #entrepreneurlife #productdesigner #startuplife #sober
informational · middle
1. I stopped drinking
informational · middle
2. I prioritize my business over social life
informational · middle
3. I didn't start this for the money
informational · middle
4. I stuck with it
A year into launching my home decor brand, I often wonder, why did this worse, but all my previous businesses failed? I'm 31 no. And since 18 years old, I've tried starting countless businesses, and none of them took off. But the truth is this time, I did a few things differently. One, I stopped drinking. Exactly a year ago, I decided to give up alcohol. I swapped hangover days for clear headed mornings, the best time to solve problems in my opinion. Two, I prioritize my business over social life. My weekends were spent working, not with friends. Three, I didn't start this for the money. The day to day operations of my previous businesses were super boring. But with Kismet, I just wanted to create. I'd get excited to go to worse, and I could stay for twelve hours a day. I'd actually have to force myself to take days off. Four, I stuck with it. It took eleven months to hit my first financial milestone, then things took a positive turn.