Brand response to controversy breakdownfrom @shwinnabego

Transcript

Is a great example of how a brand should respond when they're at the heart of a controversy. Vital Farms, brand that sells eggs, recently found itself as the topic of a few viral videos where creators cited a 2021 lawsuit against Vital Farms, saying that Vital Farms was greenwashing and used inhumane practices to raise their hens. And a handful of news outlets were picking up on this because viral videos, especially on social, can change narratives and tides quickly. So Vital Farms says, tier. We're gonna make a video saying what is happening with the Vital Farms lawsuit. So I recommend checking out the video because it is fairly plain spoken. They address the claims head on and pull in real footage of their hens and farmers, which is a much better approach than what a lot of companies would think to do. Many would say, hey, let's just put out a written statement from our Good, would go through 10 rounds of crisis communication and PR review, and get watered down into the corporate mumbo jumbo that we're all used to seeing and ignoring. While this video seems to be just from their social media team, provides visual evidence for why the claims are incorrect, and the reception to their response is generally quite positive. They were also smart on the SEO front when you search Vital Farms lawsuit. They show up as number one. So it was an important way for them to address this head on and quickly without letting viral content to spiral out of control. As a side note, all of the language on egg cartons is, like, Pretty confusing.