@mirandadoesbrands
Instagram · Talking Head Edit
@mirandadoesbrands If you want to understand how to monitor organic brand mentions to turn them into authentic UGC assets with Archive, comment “KYLIE” and I’ll send the details over #ad
Trending short videosCelebrity case study sells marketing tool
The edit1 shot · 8 text
Shots Text0:47
Performance
- Views
- 99.7K
- Likes
- 2.2K
- Comments
- 177
- Engagement
- 2.3%
- Outlier
- 16.8×
- Length · 11 Jun 2026
- 0:47
Video #33937 · Talking Head Edit
Celebrity case study sells marketing toolfrom @mirandadoesbrands
[01]
Overview
The creator presents a marketing case study about how the brand Suri received massive free promotion from an organic Kylie Jenner video. She explains that brands often miss these untagged mentions, then introduces the software "Archive" as a solution to capture this content and turn it into marketing assets, concluding with a call-to-action to comment for more information.
[02]
Simple outline
- 1Present aspirational case study
- 2Define the relatable problem
- 3Reveal the specific solution
- 4Offer a clear next step
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
How Suri got Kylie Jenner for free
Verbal hook · 40%
Kylie Jenner typically charges $2,000,000 for a single Instagram post.
Visual hook · 5%
The video opens on the speaker with an inset image of Kylie Jenner brushing her teeth, accompanied by small animated graphics of a toothbrush and money in the corners.
[06]
Hook template
Steal this for your own video
How got for free
- — How a mattress startup got Oprah for free
- — How a local gym got LeBron James for free
- — How a skincare brand got Hailey Bieber for free
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A high-stakes, quantifiable statement that contrasts massive value with zero cost, leveraging a well-known entity to create immediate intrigue.
Payoff
A direct call to action that prompts a specific, low-friction engagement (e.g., a keyword comment) in exchange for more information, driving both interaction and lead generation.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Aspirational Case Study Funnel
Use a high-profile, aspirational success story to introduce a common, frustrating problem, then present a product/service as the definitive solution that makes the aspirational outcome attainable for the viewer.
- 1
The Anomaly Showcase
Detail a specific, almost unbelievable instance where a massive, positive outcome was achieved unexpectedly or for free. Quantify the value with hard numbers (money, views, etc.) to establish the stakes.
- 2
The Problem Pivot
Transition from the specific, high-profile case study to the universal problem it represents, reframing the aspirational event as a common pain point or missed opportunity for the target audience.
- 3
The Pain Point Specification
Enumerate the specific, frustrating ways the problem manifests in the viewer's life or business, making the abstract problem feel concrete and urgent.
- 4
The Solution Reveal
Introduce a product, service, or method as the direct and specific solution to the previously agitated problem.
- 5
The Empowerment Promise
Connect the solution back to the initial aspirational case study, framing it as the tool that enables the viewer to achieve their own version of that success, regardless of scale.
Themes
Techniques
Trends
Post caption
If you want to understand how to monitor organic brand mentions to turn them into authentic UGC assets with Archive, comment “KYLIE” and I’ll send the details over #ad
Text overlays
title · beginning
How Suri got Kylie Jenner for free
contextual · beginning
Instagram post
informational · beginning
over 38 million views
informational · middle
every brand's dream
informational · middle
are missing moments like this
branding · middle
called Archive
informational · middle
turn them into marketing assets
call-to-action · end
comment Kylie and I'll send you the details
Transcript
Kylie Jenner typically charges $2,000,000 for a single Instagram post. But a few weeks ago, she posted a video getting ready for bed where she's using a Suri toothbrush. That video got over 38,000,000 views, and Suri didn't pay a penny for it. And I would argue that it was more valuable because Kylie wasn't trying to sell us anything. Naturally, this is every brand's dream, and most won't get so lucky. But so many brands are missing moments like this because they aren't even aware they're happening. Someone features you in a real way you're not tagged or in a story that's expired. Or maybe they mention you by name, but they don't tag you. But there is a tool called archive that captures the moments that your team misses and helps you turn them into marketing assets, even if you haven't been tagged, so that when your version of a Kylie Jenner and Suri moment happens, no matter how big or small, you're actually set up to catch it and make the most of it. If you wanna see how it works, comment Kylie, and I'll send you the details.