@merriamwebster
Instagram · Single Photo
@merriamwebster We hope this isn't taken for granite.
Trending short videosMerriam-Webster correcting common phrases.
The edit1 shot · 2 text
Shots Text
Performance
- Views
- 518.4K
- Likes
- 34.5K
- Comments
- 2.1K
- Engagement
- 7.1%
- Outlier
- 7×
Video #28068 · Single Photo
Merriam-Webster correcting common phrases.from @merriamwebster
[01]
Overview
This is a single-image post from Merriam-Webster featuring a list of commonly misspelled or misused English idioms. The post uses a humorous, authoritative tone to educate its audience on the correct phrasing, presented as a simple text graphic on a black background.
[02]
Simple outline
- 1Set a disarming tone
- 2Present a corrective list
- 3Deliver a witty payoff
[03]
Related videos
481.9K8.9×Merriam-Webster grammar correction tweet screenshot.@merriamwebster · Public Service Announcement
775.9K22.4×Tweet screenshot defining 'phonesthemes'@merriamwebster · Analogical Definition
560K2.6×Merriam-Webster announces 2025 Word of the Year@merriamwebster · News Carousel
313.3K33.9×List of niche childhood fears@madeleinevoge · Statement Carousel
5M13.5×Humorous apology post about spiders@nationalparkservice · Statement Carousel
254.2KFunny animal memes about glasses@jmcgg · Showcase Carousel
16.5KRelatable memes and screenshots carousel@warbyparker · Screenshot Carousel
1.4M8.7×Donut spider meme wishing bad day@dunkin · Statement Carousel
396.5KSatirical advice on a notecard@greatadviceforshittypeople · Satirical Advice
355.7K53.4×Curators rating different amphora emojis.@gettymuseum · Expert Rate/Rank
476.4KPop culture news headline meme@zestynews · Headlines
1.6M10×I love X meme carousel with a spider donut@dunkin · Statement Carousel[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
This is coming from a place of warmth and acceptance...
Verbal hook · 40%
We hope this isn't taken for granite.
Visual hook · 15%
High-contrast minimalist design featuring bold white text on a solid black background, combined with the recognizable Merriam-Webster logo, which signals authoritative and educational content.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An ironic or gentle opening statement that frames the post as helpful advice, lowering the audience's defenses before presenting corrective information.
Payoff
The caption delivers a final, thematic punchline (often a pun) that reinforces the brand's expertise and wit, concluding the post on a high note and encouraging comments.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Gentle Correction Listicle
Frame a list of common mistakes with a disarming, ironic preamble to deliver corrective information in a non-confrontational, highly shareable format. The audience's self-recognition of the errors drives engagement.
- 1
The Disarming Preamble
A single sentence that establishes a specific, often humorous or empathetic, tone for the corrective information that follows. It acts as a buffer.
- 2
The Rapid-Fire Correction List
A bulleted list presenting the 'correct' versions of commonly mistaken items, allowing the audience to self-identify errors without being explicitly told they are wrong.
Themes
Techniques
Trends
Post caption
We hope this isn't taken for granite.
Text overlays
branding · photo_0
Merriam-Webster @MerriamWebster
informational · photo_0
This is coming from a place of warmth and acceptance... -It's 'sleight of hand' -It's 'bated breath' -It's 'lo and behold' -It's 'one fell swoop' -It's 'brass tacks' -It's 'free rein'