@dunkin
Instagram · Carousel
@dunkin sum of mi passions
@dunkin
Instagram · Carousel
@dunkin sum of mi passions
Performance
Video #47093 · Carousel
[01]
A 20-slide carousel post using a popular meme format. Each slide features the same image of a spider-themed donut with a different text overlay in the 'I ❤️ [X]' format, listing a series of humorous, provocative, or relatable 'passions' like 'rage baiting' and 'cancelling plans'. The final slide includes a branded Dunkin' drink.
[02]
[03]
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What stops the scroll in the first 3 seconds
Title hook · 45%
I ❤️ RAGE BAITING
Verbal hook · 20%
The series of provocative and humorous statements like 'I ❤️ RAGE BAITING', 'I ❤️ RED FLAGS', and 'I ❤️ CANCELLING PLANS' serve as the primary verbal hooks, encouraging viewers to swipe through the entire list.
Visual hook · 35%
An unusual and quirky image of a donut decorated to look like a spider, featuring purple icing and googly eyes. The unexpected combination of a food item with a creature-like appearance creates immediate visual interest and pattern interruption.
[06]
Steal this for your own video
I ❤️
[07]
The promise the opener makes, and how the video pays it back
Hook
The first slide acts as a hook by presenting a provocative, culturally-relevant, or slightly 'toxic' statement that establishes the confessional and humorous tone for the entire list.
Payoff
The final slide provides a broad, identity-based statement ('BADDIES') that reframes the entire preceding list as the constituent parts of a particular archetype, while a subtle visual change (the added drink) signals the end of the sequence.
[08]
The structural pattern this video runs on
Framework
The Chaotic Inventory
To construct a humorous and relatable persona by presenting a rapid-fire, chaotic list of contradictory traits, preferences, and behaviors. The structure relies on a rigidly repetitive visual format to create 'content whiplash,' where the engagement comes from the surprising juxtaposition of items in the list, not a developing story.
The Provocative Opener
Slide 1 grabs attention with a statement that is intentionally edgy or aligned with online discourse (e.g., 'RAGE BAITING'), setting the expectation for a non-standard, self-aware list.
The Relatability Whiplash Sequence
A series of slides that intentionally mixes different categories of items to create surprise and maintain swipe momentum. This includes: a) common negative habits ('BEING LATE'), b) unexpectedly wholesome items ('PAPA'), c) modern 'toxic' traits ('RED FLAGS'), d) niche physical preferences ('SILVER FOXES'), and e) taboo or weird subjects ('FEET').
The Thematic Cluster
Within the chaotic mix, 2-3 consecutive slides will sometimes group around a similar theme (e.g., 'CONFRONTATION,' 'SNOOPING,' 'MISQUOTING PEOPLE') to briefly build momentum on a specific facet of the persona before breaking the pattern again.
The Summarizing Payoff
The final slide delivers a concluding statement that acts as a punchline or a summary of the entire persona presented. It often features a minor visual break from the preceding slides to signal finality.
sum of mi passions
statement · photo_0
I ❤️ RAGE BAITING
statement · photo_1
I ❤️ BEING LATE
statement · photo_2
I ❤️ PAPA
statement · photo_3
I ❤️ CANCELLING PLANS
statement · photo_4
I ❤️ CRASHING OUT
statement · photo_5
I ❤️ RED FLAGS
statement · photo_6
I ❤️ ATTENTION
statement · photo_7
I ❤️ UNBLOCK REBLOCK
statement · photo_8
I ❤️ SILVER FOXES
statement · photo_9
I ❤️ MAKING THINGS UP
statement · photo_10
I ❤️ FEET
statement · photo_11
I ❤️ JUDGING
statement · photo_12
I ❤️ V LINE ABS
statement · photo_13
I ❤️ CONFRONTATION
statement · photo_14
I ❤️ SNOOPING
statement · photo_15
I ❤️ MISQUOTING PEOPLE
statement · photo_16
I ❤️ MUSCLY FOREARMS
statement · photo_17
I ❤️ SPOOKY SEASON
statement · photo_18
I ❤️ LOVE BOMBING
statement · photo_19
I ❤️ BADDIES