@angus.sewell
Instagram · Talking Head Edit
@angus.sewell Silly billy mode activated #vibecoding #websitedevelopment #founder
Trending short videosCreator shares surprising A/B test results
The edit1 shot · 4 text
Shots Text0:47
Performance
- Views
- 158.1K
- Likes
- 4.9K
- Comments
- 89
- Engagement
- 3.1%
- Length · 25 Mar 2026
- 0:47
Video #28280 · Talking Head Edit
Creator shares surprising A/B test resultsfrom @angus.sewell
[01]
Overview
The creator shares the surprising results of A/B testing his personal landing page. He breaks down his findings into three key steps: first, the importance of installing analytics; second, how a simple, stripped-down page design outperformed a complex, animated one; and third, the effectiveness of replacing email forms with a direct-to-texting (iMessage) button for mobile traffic. He provides specific tool recommendations for each step and concludes by promising more updates on his experiments.
[02]
Simple outline
- 1State shocking discovery
- 2Reveal foundational fix
- 3Share counter-intuitive win
- 4Offer advanced tactic
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Downgraded everything. Doubled everything.
Verbal hook · 40%
Data just completely wrecked every assumption I had about landing pages.
Visual hook · 5%
An energetic, expressive close-up of the creator speaking directly to the camera, creating an immediate and personal connection with the viewer.
[06]
Hook template
Steal this for your own video
I my and .
- — I stripped down my sales page and doubled my conversion rate.
- — I deleted half my menu items and doubled my restaurant revenue.
- — I cut my workout in half and doubled my muscle gains.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, contrarian statement that invalidates common knowledge ('wrecked every assumption') and promises to reveal a superior, non-obvious truth discovered through personal testing.
Payoff
A closing statement that promises more valuable, 'silly' experiments and insights in the future, creating an open loop and encouraging a follow for continued value.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Counter-Intuitive Playbook
The creator presents a series of surprising, non-obvious solutions to a common problem, framed as personal discoveries from experimentation. Each solution is presented as a distinct, actionable step, escalating from foundational to advanced.
- 1
The Foundational Mandate
Present the first, non-negotiable step that everyone should be doing but often isn't. Provide a specific, low-friction tool or method to accomplish it, lowering the barrier to entry.
- 2
The Counter-Intuitive Kill
Reveal the most surprising finding from the experiment, where a simpler, 'downgraded' option dramatically outperformed the complex, 'better' one. This validates the hook's promise and delivers the core value.
- 3
The Modern Tactic
Introduce a novel, platform-specific technique that leverages new technology to solve an old problem in a more efficient way. Recommend a specific tool to implement it, providing insider knowledge.
Themes
Techniques
Post caption
Silly billy mode activated #vibecoding #websitedevelopment #founder
Text overlays
title · beginning
Downgraded everything. Doubled everything.
informational · middle
STEP 1 Install Analytics posthog.com — free tier PROMPT FOR CLAUDE CODE Research how to install PostHog on this repository. Install and configure it. Verify events are being sent to the PostHog dashboard. • Track button clicks • Track form submissions • Track scroll depth at 25%, 50%, 75%, 100% • Set up A/B split test with feature flags
informational · middle
STEP 2 Kill The Pretty Page ANIMATED VERSION • Parallax scrolling • Smooth animations • Multiple sections • Cool transitions X LOST SIMPLE VERSION • Clear headline • Short copy • One CTA button • No animations ✓ WON PROMPT FOR CLAUDE CODE Create a stripped-down version of my landing page. Remove all animations. One headline, one paragraph, one CTA button. Split test against current version using PostHog feature flags.
informational · middle
STEP 3 Replace Email With Texting iMessage APIs — pick one 1. LoopMessage — loopmessage.com ★ recommended 2. Sendblue — sendblue.com 3. Blooio — blooio.com 4. Linq — linqapp.com Add TEXT ME button → iMessage opens → auto-reply sends → you batch-reply later Your followers are on their phones. They don't want to open Gmail.
Transcript
Data just completely wrecked every assumption I had about landing pages. I split tested every crazy idea that I had on my LinkedIn bio page, and only three things actually better. First of all, holy shit. If you don't have analytics, bro, Claude got you sorted. Just give it this prompt. I guarantee your findings will surprise you. It might just be a me thing, but holy shit. Speaking of surprises, I thought like a really expensive looking website would win, but no. It was the fucking simple one. Fuck. I spent so much time on Word of Good, try testing this yourself. Just give Claude this prompted guy. If you get a lot of mobile traffic from like Instagram or something, holy shit, bro. This is the song. I didn't know this until the other day. You can get an iMessage API, then just fucking link it to your landing page. I looked at a bunch of these and I went with the loop message. The others are probably good. Other than SendBlue, unless you wanna spend $3,000 a month, I will keep you updated as I test more silly ideas.