@skylargraceco
TikTok · Speaker address
@skylargraceco 5 marketing tips! #smallbusinesstips #pr #marketing #tips #businesstips #socialmedia #socialmediatips #fyp
Trending short videos5 college-taught marketing tips for small businesses
The edit1 shot · 7 text
Shots Text0:59
Performance
- Views
- 231K
- Likes
- 16.9K
- Comments
- 146
- Engagement
- 7.4%
- Outlier
- 1.3×
- Length · 5 Dec 2020
- 0:59
Video #1865 · Speaker address
5 college-taught marketing tips for small businessesfrom @skylargraceco
[01]
Overview
The creator presents five marketing tips for small businesses that she learned in her college classes. She sequentially covers the 80/20 rule for content, using analytics to find the best times to post, incorporating photos and videos, using a call to action, and directly addressing the audience in marketing language, with each tip highlighted by a text overlay.
[02]
Simple outline
- 1Promise a numbered list of tips
- 2Establish authority on the topic
- 3Systematically deliver each tip
- 4Conclude with a meta-engagement tip
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
5 marketing tips for your small business!✨
Verbal hook · 30%
Here are five tips that I learned from my college classes about marketing and PR...
Visual hook · 15%
A young woman speaking directly to the camera with a friendly expression and direct eye contact in a simple room setting.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct promise of a specific number of valuable insights on a given topic, presented as a title card.
Payoff
The final tip in the list, which is a meta-instruction on how to communicate with an audience, thereby directly demonstrating its own effectiveness on the current viewer.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Credible Countdown
A rapid-fire, numbered list of actionable tips, where each tip is presented as a rule, explained, and then demonstrated with a concrete example. The structure is front-loaded with a credibility statement to increase the perceived value of the information.
- 1
The Authority Frame
The creator establishes their credibility or the source of their knowledge, framing the upcoming list as expert advice to build trust.
- 2
The Foundational Rule
The first item in the list is presented, often a high-level strategic principle that sets the stage for the more tactical tips to follow.
- 3
The Optimization Tactic
The second item focuses on a specific method for improving results based on data or observation.
- 4
The Media Tactic
The third item provides a practical tip related to the format or style of the content itself (e.g., visual types).
- 5
The Interaction Trigger
The fourth item explains a method for directly prompting audience engagement and interaction.
Themes
Techniques
Trends
Post caption
5 marketing tips! #smallbusinesstips #pr #marketing #tips #businesstips #socialmedia #socialmediatips #fyp
Text overlays
title · beginning
5 marketing tips for your small business!✨
informational · middle
80/20 rule!
informational · middle
post stories like you are “vlogging”
informational · middle
find best times to post!
informational · middle
use photos and videos!
informational · middle
call to action!
informational · end
YOU need to address the audience!
Transcript
Here are five tips that I learned from my college classes about marketing and PR rank kind of just promoting your small business in general. Number one is the eighty tier rule. You're gonna wanna post 80% fun and 20% promotional. Don't just post promos and sales and all of that. Something I like to do to do this is post stories of me going through my day and showing people behind the scenes of my business. Number two is make sure you're looking at your insights to find the optimal times to post so that you can get better engagement. This is a little different for everyone. I like to post at noon on Instagram. Wednesday and Sundays are usually the best. This can vary though. No three. Try not to just use all graphics. People really like visuals, so try to use photos and videos too. Use a call to action. If people don't have a question to answer or something to do next, they're not gonna engage as much. Lastly, use language that's gonna address the audience. For example, say, hey, you. You really need to check this out.