@katieholmes
Instagram · Prop Yap
@katieholmes Get ready with @katieholmes. She wears The Minimalist in Sand and Burlwood Flush Balm in Cheeky Signature Lip Liner in Rose Shade Slick Sheen in Biarritz Brow 1980 in Taupe A new product coming soon meritbeauty.com
Performance
Video #28751 · Prop Yap
[01]
Actress Katie Holmes performs her minimal makeup routine directly to the camera from her bathroom. While applying foundation, blush, brow gel, mascara, and lip products, she shares a continuous monologue of personal stories. She discusses her lack of confidence with makeup, her '90s kid' aesthetic, getting tips from her makeup artist, and anecdotes from her acting career, including a shout-out to Zoey Deutch. She also reflects on living in New York City, how it influences her style, and concludes by showing her finished, natural look.
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Hi. I'm Katie Holmes, and I'm here to do my makeup with you.
Visual hook · 65%
A direct-to-camera, medium close-up shot of celebrity Katie Holmes in a white robe, creating an immediate sense of intimacy and a behind-the-scenes feel.
[06]
Steal this for your own video
A direct-to-camera medium close-up of in a , beginning their while looking into the lens.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, personal invitation from a recognizable figure, promising to share an intimate process with the viewer.
Payoff
The subject presents the finished result and expresses a newfound sense of confidence and readiness, delivering on the implicit promise of the product and the journey.
[08]
The structural pattern this video runs on
Framework
The Relatable Journey
A trusted figure shares their process for a specific task, framing it not as an expert tutorial but as a personal journey of learning. The narrative is built on vulnerability and personal anecdotes to make the process feel intimate, the products intuitive, and the outcome achievable.
The Vulnerability Hook
The subject immediately disarms the audience by admitting a common insecurity or lack of expertise related to the task, establishing themselves as a peer rather than an unapproachable expert.
The Borrowed Authority
The subject references a mentor or external expert, sharing a simple, actionable piece of advice they received. This provides a tangible takeaway for the viewer while reinforcing the subject's own 'student' status.
The Peer Anecdote
The subject links the task to a personal story involving peers or colleagues, adding social proof and a 'behind-the-scenes' layer of intimacy.
The Fourth-Wall Break
The subject makes a self-aware comment about the artifice of the recording, making the monologue feel more like a genuine, unscripted conversation.
The Lifestyle Tangent
The narrative temporarily pivots from the task at hand to a broader discussion of the subject's life, environment, and personal experiences, enriching the viewer's sense of connection.
The Unconscious Inspiration
The subject connects a product or style choice to an unrelated, serendipitous observation from their daily life, creating a charming narrative moment that feels authentic.
The Cyclical Reflection
The subject reflects on how trends and personal preferences evolve over time, positioning them as experienced and demonstrating a long-term relationship with the subject matter.
The System Cohesion Reveal
The subject demonstrates how the individual products or tools they are using work together as a cohesive, intuitive system, highlighting ease-of-use and removing decision fatigue for the viewer.
Get ready with @katieholmes. She wears The Minimalist in Sand and Burlwood Flush Balm in Cheeky Signature Lip Liner in Rose Shade Slick Sheen in Biarritz Brow 1980 in Taupe A new product coming soon meritbeauty.com
Hi. I'm Katie Holmes, and I'm here to do my makeup with you. In daily life, I do very minimal makeup because I don't feel that confident in my ability to put on makeup. Also, I'm a nineties kid. That was cool back then, and I guess I still think it's the 90s. My amazing makeup artist Genevieve is still giving me lessons on how to apply blush, and I'm 40 years old, and I'm still learning. And she says, always just a little dot on the no, kind of like salt when you're cooking. Throw it back. Shout out to Zoey Deutch and Michelle Wilson when we were doing our time together. Every night, I would go and say, how did I do on my brows? Yeah. I usually bad one good night of brows. I'm realizing that I'm talking to myself, which is pretty normal. I have lived in New York on and off since 2012, and New York is just I don't know. It's the best. I was in San Diego for three months this winter, so I missed the winter, which I wasn't upset about because the winter is it's hard in New York. I'll be back next year. I will be with everyone. I will do the snow angels, and I will go to the park, and then I will be grumpy like everyone. I love it. You no, men don't spend that much time getting dressed in the morning or thinking about it. I tend to best, I guess, a little bit more like that. Worst of always in a rush and I got a lot on my mind, but I do appreciate how different things in the city can influence so much of your style because it's like, oh, you can go see a show, and, like, maybe that time period makes you think about, like, oh, I worst to wear a bolero because I love that show, and who cares? Or I was walking yes, and I saw this really beautiful rosebud bad. It looked like a sugar ice cream cone. I woke up when I put a pink sweater on unconsciously. Wow. This shade is called rose, which I didn't plan. I wish I had. That would have been really smart. I feel like I wore, like, a darker lip to prom, and then there were many years of, like, the nude lip. Now that it's come back around, I feel like, oh, wow. You're really seeing at a certain point in your life how everything is cyclical, and and this is actually part of this whole color story. They're all sort of the same family which makes life very confident making, like oh I know I did that tier. Merit does make it easier, I'm just saying, and I feel really, you know, ready.