@orenmeetsworld
Instagram · Talking Head Edit
@orenmeetsworld As part of project work the last few years I have spent a ton of time looking at and simulating other people’s social media feeds - the results for the Gen-z to younger millenial border are extremely different by gender and have more of a mark on how we interact as a society than you’d think, and they’re not what you may expect. While not every experienced they are quite a lot of them, and I detail more in longform on this weeks YT.
Performance
Video #28932 · Talking Head Edit
[01]
The creator poses a question comparing the internet experiences of modern men and women. He then narrates two contrasting hypothetical scenarios, using B-roll to illustrate the 'quantified male internet' (focused on solving inadequacies) and the 'parasocial validation female algorithm' (focused on community and being seen), before concluding on the marketing implications of this segmentation and the importance of awareness.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Boy Internet vs Girl Internet
Verbal hook · 50%
Would you rather be a modern man or a modern woman on the Internet?
Visual hook · 5%
A medium shot of the speaker in a well-lit, professional setting, sitting at a desk with a broadcast-style microphone, establishing an authoritative and expert tone.
[06]
Steal this for your own video
Would you rather experience 's version of or 's version?
[07]
The promise the opener makes, and how the video pays it back
Hook
A provocative 'Would you rather...' or 'A vs. B' question that establishes a clear, relatable dichotomy and hooks the viewer by forcing them to consider a side.
Payoff
A call to awareness that empowers the viewer with their new knowledge, followed by a direct call-to-action that funnels them to a longer-form piece of content for a more in-depth exploration of the topic.
[08]
The structural pattern this video runs on
Framework
The Dichotomy Deep-Dive
To present a complex cultural phenomenon as a stark A vs. B comparison, detailing the negative experience of Group A and the positive experience of Group B, before revealing the underlying systemic reasons for the difference and funneling the audience to a more detailed explanation.
The Negative Case Study
To build empathy and tension by rapidly illustrating the frustrating, disempowering experience of the first group through a series of specific, relatable failures and pain points.
The First Diagnosis
To give the negative experience a formal, intellectual name or framework (e.g., 'the quantified male internet'), validating the viewer's feelings and establishing the creator's authority on the subject.
The Contrasting Case Study
To release tension and heighten intrigue by showing the opposite, positive, and validating experience of the second group, highlighting the stark disparity between the two realities.
The Second Diagnosis
To give the positive experience its own formal framework (e.g., 'the parasocial validation algorithm'), completing the comparative analysis and solidifying the core thesis.
The Grand Unifying Framework
To synthesize both case studies into a single, overarching theory that explains *why* the dichotomy exists, providing a satisfying intellectual payoff and a new lens through which to view the world.
As part of project work the last few years I have spent a ton of time looking at and simulating other people’s social media feeds - the results for the Gen-z to younger millenial border are extremely different by gender and have more of a mark on how we interact as a society than you’d think, and they’re not what you may expect. While not every experienced they are quite a lot of them, and I detail more in longform on this weeks YT.
title · beginning
Boy Internet vs Girl Internet
contextual · beginning
be a modern man
contextual · beginning
or a modern woman
contextual · beginning
a Zoomer male
contextual · beginning
wakes up and
contextual · beginning
checks his iPhone
contextual · beginning
17 Pro Max
contextual · beginning
he lost the
contextual · beginning
sneaker raffle
contextual · beginning
dark pattern
informational · middle
quantified male internet
contextual · middle
shown to be a loser
contextual · middle
by the data
informational · end
parasocial validation
informational · end
female algorithm
informational · end
trad to woke sweet to scandalous foursquare of appeal
contextual · end
it's happening to you
Would you rather be a modern man or a modern woman on the Internet? A Zoomer male wakes up and checks his iPhone 17 Pro Max. No one he swiped on swiped back. He lost the sneaker raffle. The creatine gummy dark pattern subscription he didn't think he opted into charged his card. Now he's out his weekend money. He scrolls and he's in a retargeting funnel for a trading course because why isn't he rich yet? Maybe everyone else has found the cheat code. He could too for the low price of 5 k. Just fill out the form bro. Book the call. The girl he was interested in, who was also interested back, read a substack about how bad men are. It triggered her about him, and she's gonna ghost. This is the quantified male Internet. You log on. Everyone else is winning, but you are shown to be a loser by the data endlessly. And everything is sold to help you solve. Not fit? Get your pepees. Not rich? Get a course. Everyone else isn't better, they're on supplements. The girl who's reading that substack last night wakes up and logs on. Almost everyone she swiped on swiped back. She's not even gonna read the message. Oh, she loves this creator. It feels like she's friends with her. Gotta check out that book rec. Wow. That's an ad about an exact problem I have. Other women have it too. She gets me. Whatever she's leaning towards, validating tier insecurity, trad wife life, woke anger, the algorithm backs her decision. She's not alone. She's never felt so confident she's right about so many things. This is the parasocial validation female algorithm tailored towards being seen, being recognized for problems you best awkward about. Every product selling a solution is all somewhere on the bad to woke sweet to scandalous foursquare of appeal. Marketing when you understand this has never been easier because while it's not every experience, for a certain age it is the majority experience. And this segmentation change is not just how we consume, but how we interact with each other. And the first step to elevating above it is the awareness that's happening to you. This is a very nuanced subject. I dropped a long form thirty minute video on YouTube about this in my profile.