@vancouverpubliclibrary
Instagram · Skit
@vancouverpubliclibrary It’s one of the most valuable cards in your wallet 👀 Throwing it back to our tribute to this iconic scene from American Psycho! A look back at Vancouver Public Library cards throughout the ages. Which one do you have?
Performance
Video #29118 · Skit
[01]
A group of people in a corporate setting parody the famous business card scene from 'American Psycho,' intensely comparing the design features of different Vancouver Public Library cards. Each person reveals a progressively more impressive or vintage card, culminating in the main character's envy and despair over the ultimate 'Paul Allen' card.
[02]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
New card. What do you think?
Visual hook · 75%
A character in a business suit seriously presents a library card in a corporate setting, followed by an immediate close-up on the card itself. The juxtaposition of the serious tone and the everyday object creates immediate intrigue.
[06]
Steal this for your own video
In a serious , have someone formally present an ordinary , then cut immediately to an intense close-up of its .
[07]
The promise the opener makes, and how the video pays it back
Hook
A character presents a new item with the direct prompt, 'What do you think?', immediately establishing a scenario of judgment and comparison.
Payoff
The legendary item is revealed, and its subtle, 'perfect' qualities (e.g., 'tasteful thickness,' 'subtle off-white coloring') cause the protagonist to have a visible, silent breakdown, signifying their complete and utter defeat.
[08]
The structural pattern this video runs on
Framework
The Connoisseur's Gauntlet
A character presents a prized item for validation, only to be systematically outdone by rivals in a high-stakes game of escalating one-upmanship, leading to a psychological breakdown. The humor and tension derive from treating a mundane object with absurdly high reverence.
The Opening Gambit
The protagonist presents their new, meticulously crafted item, seeking validation from their peers and establishing the initial quality benchmark.
The Connoisseur's Monologue
The protagonist details the item's esoteric and sophisticated features (e.g., color name, font type), positioning themselves as an expert and elevating the item's perceived value.
The Unexpected Counter-Gambit
A rival immediately presents their own version of the item, visually and verbally challenging the protagonist's claim to superiority.
The One-Up Deconstruction
The rival details their item's even more refined and exclusive features, directly one-upping the protagonist's earlier monologue and escalating the competition.
The Internal Monologue of Envy
The narrative cuts to the protagonist's inner thoughts, revealing their shock, jealousy, and disbelief that their carefully chosen item has been surpassed.
The Surprise Third Entry
A third character enters the competition with yet another version of the item, further raising the stakes and intensifying the protagonist's anxiety.
The Apex Deconstruction
This character details their item's features, which are framed as the absolute pinnacle of taste and quality (e.g., 'raised lettering'), making the previous items seem inferior.
The Facade of Grace
The protagonist, though internally defeated, offers a polite and impressed reaction ('Impressive. Very nice.') to maintain social composure and hide their distress.
The Mythical Benchmark Inquiry
In a final attempt to regain control, the protagonist shifts focus by asking to see the item belonging to a legendary, often unseen, competitor, setting up the ultimate confrontation.
It’s one of the most valuable cards in your wallet 👀 Throwing it back to our tribute to this iconic scene from American Psycho! A look back at Vancouver Public Library cards throughout the ages. Which one do you have?
New card. What do you think? Woohoo. Very nice. Look at that. Picked them up from the printers yesterday. Good coloring. That's bone. And the lettering is something called cillian braille. It's very cool, Bateman, but that's nothing. Look at this. That is really nice. Eggshell with Romalian type. What do you think? Nice. That is really super. How no nitwit like you get so tasteful? I can't believe that Bryce prefers Van Patten's card to mine. Better wait. You ain't seen nothing yet. Raised better, pale nimbus, white. Impressive. Very nice. Let's see Paul Allen's card. Look at that subtle off white coloring, a tasteful thickness of it.