@novartis
Instagram · Talking Head Edit
@novartis Careers don’t pause for perimenopause. Or aging parents. Or raising tiny humans. So why pretend they don’t exist? At Novartis, you don’t have to leave parts of yourself at the door. Bring your whole self to work. Including the real stuff.
Performance
Video #29129 · Talking Head Edit
[01]
A woman shares a personal monologue about the importance of discussing life's challenging transitions, like menopause, in the workplace. She uses her own experience to advocate for bringing one's "whole self" to work, highlighting her employer, Novartis, as a supportive environment that enables her to thrive both personally and professionally.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
talks
Verbal hook · 50%
No one talks about this.
Visual hook · 15%
The video opens with a stark, minimalist white screen with black text, creating a pattern interrupt. This is immediately followed by a professionally shot, cinematic clip of a woman walking through a modern, well-lit building.
[06]
Steal this for your own video
Nobody talks about in — and that silence is costing everything.
[07]
The promise the opener makes, and how the video pays it back
Hook
A provocative statement that introduces a taboo or rarely discussed topic, creating an immediate curiosity gap and a sense of insider knowledge.
Payoff
A concluding statement of empowerment that reframes life's unpredictable challenges as an exciting journey, leaving the viewer with a feeling of optimism and associating that feeling with the brand.
[08]
The structural pattern this video runs on
Framework
The Authenticity Advantage
This framework establishes a universal, often unspoken, personal challenge and reframes it as a source of strength by presenting an environment (a brand, product, or philosophy) that enables an individual to integrate their whole self, leading to greater success and fulfillment.
The Inconvenient Truth
Articulates a universal problem where life's personal demands conflict with professional expectations, establishing a relatable point of tension.
The Confrontation Mandate
Issues a call to action to stop ignoring the problem and instead address it directly, naming specific, often uncomfortable, examples to make the abstract issue tangible.
The Unifying Principle
Presents the core thesis: a philosophical belief that embracing one's whole, authentic self is the key to unlocking overall success.
The Sanctuary Declaration
Positions a specific entity (the brand/product) as the ideal environment where the Unifying Principle can be realized, transitioning from a general philosophy to a specific solution.
The Ripple Effect Rationale
Explains the tangible benefits of this authentic approach, detailing how it positively impacts performance, leadership, and relationships, justifying why the solution is valuable.
The Lived Experience Vignette
Provides visual proof of the philosophy in action, showing a real-world moment where personal and professional life seamlessly integrate, validating the brand's promise.
The Universal Uncertainty
Broadens the narrative to make the viewer reflect on their own life's unexpected transitions, making the message personally resonant and introspective.
Careers don’t pause for perimenopause. Or aging parents. Or raising tiny humans. So why pretend they don’t exist? At Novartis, you don’t have to leave parts of yourself at the door. Bring your whole self to work. Including the real stuff.
title · beginning
talks
title · beginning
this
informational · beginning
breaking up
informational · beginning
infertility
No one talks about this. Life doesn't wait for the perfect moment to make a transition. Better bring it to the forefront. Let's talk about uncomfortable things like hot flashes and brain fog and everything else. Because I think when you can be your whole self at worse, everything else follows. I feel like at No, I can always show up as my true authentic self. And the fact is that's important for me because that makes me do my work better, lead people better, be a better friend rank colleague and mentor. I do feel like I can bring my whole self. Life is full of unexpected moments and it's just how you thrive in them. I don't know if you're prepared for any transitions. So while I was never expecting any of this, I'm thrilled to be in the midst of all of it and can't wait to see what comes next.