@monte
Instagram · One Shot
@monte TEXTURE THATS BUILT TO LAST. CHOOSE MONTE.
@monte
Instagram · One Shot
@monte TEXTURE THATS BUILT TO LAST. CHOOSE MONTE.
Performance
Video #29306 · One Shot
[01]
A man with a red face and perfectly styled hair stands in a field while a woman points a leaf blower at his head. The leaf blower is turned on, but his hair remains largely in place. After the test, he smooths his hair, and the video concludes by showcasing a tube of 'MONTE' hair product, implying it is responsible for the hair's resilience.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
POV: your hair can withstand the most stressful situations
Visual hook · 35%
A man with a completely red face and styled blonde hair stands stoically in a suit in a grassy field, creating an immediate sense of surrealism and visual intrigue.
[06]
Steal this for your own video
POV: your can withstand
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish a bold claim about a subject's resilience through a visually intriguing or absurd scenario, creating immediate curiosity about the outcome.
Payoff
Reveal the product or tool that enabled this extraordinary performance, positioning it as the definitive solution and cause of the demonstrated effect.
[08]
The structural pattern this video runs on
Framework
The Stress Test & Reveal
To demonstrate a product's superior quality by subjecting it to an exaggerated, visually compelling test, showing its perfect recovery, and then revealing the product as the hero.
The Gauntlet
Subject the core element to an extreme, visually dramatic test that directly challenges the initial claim and builds anticipation.
The Perfect Rebound
Show the subject recovering instantly and effortlessly from the test, providing a visually satisfying confirmation of its resilience.
TEXTURE THATS BUILT TO LAST. CHOOSE MONTE.
title · throughout
POV: your hair can withstand the most stressful situations