@orenmeetsworld
Instagram · Greenscreen Talking Head
@orenmeetsworld Stories don’t have to be all candid moments and reposts - luxury brand should leverage the excess from their shoots and their archives of premium content to tell short, good looking brand and product stories. This format enhances the overall luxury concept of a brand when quality imagery, video and storytelling is used daily. #brandstrategy #contentstrategy #luxurybranding
Performance
Video #2950 · Greenscreen Talking Head
[01]
The creator analyzes how luxury brands underutilize Instagram Stories, using Flamingo Estate as a positive example of creating "editorial vignettes." He argues that brands have vast archives of high-quality media that can be repurposed to reinforce brand stories and promote products, suggesting they use B-roll and excess footage for this purpose.
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[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
Using Stories For Luxury Brands
Verbal hook · 30%
Most premium and luxury brands are really underusing stories as a promotional method.
Visual hook · 45%
The creator's face is layered over an aesthetic, slightly provocative B-roll shot of a person from behind in their underwear, creating immediate visual contrast and human interest.
[06]
Steal this for your own video
Layer your face over to create instant contrast while making a bold claim about .
[07]
The promise the opener makes, and how the video pays it back
Hook
Make a bold, contrarian claim about a common practice in a specific field, positioning the creator as an insightful observer.
Payoff
The viewer is left with a clear, expert-validated strategy that they can implement immediately, using resources they likely already have.
[08]
The structural pattern this video runs on
Framework
The Expert Audit Blueprint
Identify a widespread but overlooked mistake within a specific niche, prove its prevalence, and then offer a simple, actionable solution using an overlooked asset, supported by a 'best-in-class' example.
The Contrarian Claim
Open with a strong assertion that a specific group is making a common error or missing a key opportunity.
The Ideal Showcase
Immediately present a 'best-in-class' example of someone doing it correctly to establish a positive benchmark and prove the concept works.
The Industry-Wide Audit
Broaden the scope of the problem by referencing personal research or data that shows how widespread the issue is, validating the initial claim.
The Untapped Goldmine
Identify a hidden or underutilized asset that the target audience already possesses, reframing the problem as a solvable opportunity.
The Universal Blueprint
Conclude by abstracting the solution into a simple, repeatable formula or set of options that can be applied by anyone in the audience.
Stories don’t have to be all candid moments and reposts - luxury brand should leverage the excess from their shoots and their archives of premium content to tell short, good looking brand and product stories. This format enhances the overall luxury concept of a brand when quality imagery, video and storytelling is used daily. #brandstrategy #contentstrategy #luxurybranding
title · beginning
Using Stories For Luxury Brands
contextual · beginning
I LOVE WHAT FLAMINGO ESTATE HAS DONE HERE
contextual · beginning
EDITORIAL VIGNETTES ON THEIR PRODUCTS.
contextual · middle
BUT WHAT THESE BRANDS DO HAVE IS A MASSIVE ARCHIVE OF MEDIA THEY CAN USE TO REINFORCE THEIR BRAND STORY WITH QUICK VIGNETTES ONLINE.
contextual · middle
I LOVE THIS FLAMINGO ESTATE APPROACH OF TAKING DIFFERENT CONTENT FROM THEIR PHOTO SHOOTS AND THEN USING IT TO ACTUALLY PROMOTE THEIR PRODUCTS ONLINE.
contextual · end
YOU COULD USE THE SAME CONCEPT WHETHER YOU'RE JUST USING B-ROLL AND EXCESS FROM PREVIOUS SHOOTS PAST AND JUST EXPLORING THINGS IN YOUR PRODUCT LINEUP OR TELLING STORIES ABOUT YOUR BRAND AND ITS HISTORY.
Most premium and luxury brands are really underusing stories as a promotional method. I love what Flamingo Estate has done here with these short editorial vignettes on their products. I reviewed a ton of luxury accounts this weekend across all different parts of the space, and the majority didn't post any stories at all. But what these brands do have is a massive archive of media they can use to reinforce their brand story with quick vignettes online. I love this Flamingo estate approach of taking different content from their photo shoots and then using it to actually promote their products online. You could use the same concept better you're just using b roll rank excess from previous shoots past and just exploring things in your product lineup or telling stories about your brand and its history.