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So, there’s 5 pillars brands should prioritize making BTS content around
And the first is design - like TYR did where they walk you through the inspo, sketches, and prototypes
bandit running did it too when they wrote an article covering the entire design process for the chicago marathon capsule
Then production bts like Lacoste here where they showcase fabrics, stitching, washes
Jocko does it too when he takes you into the origin factory while walking you through the entire process
So third is behind campaigns like Jacqumues, Merta here,or about Blanks campaign…
Then fourth is your bts behind your brands founding story or heritage like Mozi Wash, Midday Squares or Cadence
Then last is BTS of your team which helps introduce new characters and put faces to the brand
Because brand transparency is becoming more and more important for brands and BTS content is a bridge between what a brand claims, what they deliver, and who they say they are
#brandmarketing #growthmarketing #contentmarketingtips
Transcript
Is content that every rank should make in 2025, BTS content. So there's five pillars rank should prioritize making BTS content around. And the first is design, like Tier did here where they walk you through the inspo, the design, sketches, and prototypes. Tier how Bad Running wrote an article breaking down the BTS and inspiration behind their Boston marathon campaign. Then second is production BTS like Lacoste did tier, where they showcase fabrics, the stitching, or washes. Or how Jocko takes you to the origin factory and walks you behind the entire process. So third is BTS behind a campaign, like Jacquemus did here, Mercha, or About Rank, where you give your audience and customers a front row seat to these productions. Then fourth is the BTS behind your brand tier or heritage, like Moisey Wash, Midday Squares, or Cadence. Then last is BTS of your tier, which helps you introduce new characters and starts putting faces to the brand because brand transparency is becoming more and more important for rank. And BTS content is the bridge between what a brand claims, what they deliver, and who they say they are.
