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Here’s how you can do it:
First take a core moment in your audiences day that you want to be associated with
Then take 5-10 images associated with that moment - and consider all the aspects that go into that moment like the settings, people, products that illustrate that story
Next consider what two friends who are both fans of your product would text each other in that moment
Then find the text formats that are working on social
#brandmarketing #growthmarketing #contentmarketingstrategy
Transcript
Is content that every rank should make aspirational tier relatable carousel. So look at this carousel from Refi Best. And the reason it works so well is because it plays into their core audience's dream summer moments. But it does it in an aspirational way, like paddle boarding at the lake, taking in the waterfront views, or drinking cocktails with the girls. But it uses text to introduce the relatability because we've all sent that text that says I'd rather be at the beach than cranking through emails right now. Combine that with what feels like a photo dump, which is a winning format right now, and you've got a winning formula for virality. But then how can you do this? So first, take a core moment in your audience's day that you wanna be associated with. Then take five to 10 images associated with that moment, and you wanna think about all the different aspects that would go into it, like the settings, the products, the people that go into illustrating the right story. Next, consider what two fans who love your product would text each other in that moment that you're creating. Then find the specific text formats that are working on social, and you good a carousel just like this.
