Viral Hooks
Trending short videosCreator documents building AI fashion tool
N

@nabihah.ahmad

Instagram · Vlog

@nabihah.ahmad There’s a stigma around using AI in art. But what if it could help preserve cultural heritage instead? At Claude’s first hackathon at the Metropolitan Museum of Art, I built a tool that does exactly that, helping viewers understand the history of a garment, where it’s at risk of being erased, and how it lives on today through modern reinterpretations. Last week, 30 builders from around the world came together in Manhattan to explore the intersection of art and technology. @claudeai #claudepartner

View original on Instagram

The edit1 shot · 27 text
Shots Text1:13

Performance

Views
906.6K
Likes
20.8K
Comments
173
Engagement
2.3%
Outlier
5.9×
Length · 24 Apr 2026
1:13

Video #29512 · Vlog

Creator documents building AI fashion toolfrom @nabihah.ahmad

[01]

Overview

The creator explains the problem of cultural appropriation of Asian art in Western fashion, referencing a viral post she made. She then documents her journey participating in an AI hackathon at the Metropolitan Museum of Art, where she finds inspiration in the Asian art department. The creator details her process of using Claude AI to build a tool called 'Project Provenance' that traces the historical lineage of garments from ancient sculptures to modern runways and promotes culturally-aware brands, before concluding by showcasing the final project and thanking the sponsor.

[02]

Simple outline

  1. 1State provocative cultural problem
  2. 2Receive unique solution opportunity
  3. 3Develop and build the solution
  4. 4Reveal the final product
  5. 5Showcase broader positive impact

[03]

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[04]

Classification

Format
Vlog
Concepts
Origin StoryJourney DocumentationValue Vlog
Elements
VoiceoverB-Roll CutawayText OverlayScreen Recording
Account
Personal BrandBrand
Topics
ArtFashionTechCultural History

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

everyone loves Asian art but will never give credit to it

Verbal hook · 35%

Everyone loves Asian art, but will never give credit to it.

Visual hook · 10%

A wide shot of the creator sitting on a bench in a museum, positioned in front of a large, detailed, and textured ancient Asian mural, immediately establishing the video's central theme of art and culture.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, culturally relevant, and slightly controversial statement that establishes a clear problem and point of view, immediately engaging the viewer's opinion.

Payoff

Broaden the perspective from the specific project to the wider positive implications of the process or technology, then conclude with a personal, grateful sign-off that humanizes the entire journey and frames it as a unique experience.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Mission-Driven Build

Documenting the journey of identifying a meaningful problem, receiving a unique opportunity to solve it with a specific tool or partner, and showcasing the creation process and final solution.

  1. 1

    The Thesis & Social Proof

    State the core problem and immediately validate its significance and the creator's authority on the topic using data or evidence of past engagement.

  2. 2

    The Catalyst & Mission Statement

    Introduce an external opportunity (an event, a partnership, a challenge) that provides the perfect context to tackle the stated problem, and clearly define the mission.

  3. 3

    The Moment of Inspiration

    Show the process of discovery where the abstract mission becomes a concrete idea, focusing on a specific source of inspiration found within the opportunity's environment.

  4. 4

    The Solution Blueprint

    Verbally outline the key features and goals of the intended solution before showing the creation process, setting clear expectations for the viewer.

  5. 5

    The Process Montage

    A fast-paced sequence showing the 'work' being done, highlighting collaboration, effort, and the specific tools used to build the solution, creating a sense of progress and anticipation.

  6. 6

    The Product Reveal & Value Proposition

    Unveil the final creation, clearly explaining what it is, how it works, and the value it provides in solving the initial problem.

Themes

  • Cultural Preservation
  • Technology for Good
  • Creator Economy
  • Social Activism

Techniques

  • Storytelling
  • Voiceover
  • B-Roll
  • Screen Recording

Trends

  • AI in Creative Fields
  • Sponsored Content

Post caption

There’s a stigma around using AI in art. But what if it could help preserve cultural heritage instead? At Claude’s first hackathon at the Metropolitan Museum of Art, I built a tool that does exactly that, helping viewers understand the history of a garment, where it’s at risk of being erased, and how it lives on today through modern reinterpretations. Last week, 30 builders from around the world came together in Manhattan to explore the intersection of art and technology. @claudeai #claudepartner

Text overlays

  • title · beginning

    everyone loves Asian art but will never give credit to it

  • informational · beginning

    every season a new culture is ripped off like clockwork

  • contextual · beginning

    and sparked online conversations

  • informational · beginning

    about how Asian aesthetics get adopted by western consumers with zero acknowledgement

  • branding · middle

    In partnership with Claude

  • contextual · middle

    so when Anthropic invited me to my first ever hackathon

  • contextual · middle

    at the Metropolitan Museum of Art

  • contextual · middle

    covering the Asian art department

  • contextual · middle

    naturally my brain went back to this point

  • informational · middle

    and how we can use technology to protect cultural origins

  • contextual · middle

    before we started hacking

  • contextual · middle

    I got a tour of the Asian art department

  • contextual · middle

    and I kept spotting Buddhist sculptures

  • informational · middle

    and religious garments that are referenced in current runway collections

  • contextual · middle

    I immediately knew this would be my inspiration

  • informational · middle

    my idea was to build a tool that helps you understand the historical context of a garment

  • informational · middle

    see how that context is being erased today

  • informational · middle

    and find out who is actually giving credit

  • contextual · middle

    I asked Claude to help me plan and execute it

  • informational · middle

    and we landed on an interactive tool using image recognition and the Met's API as well as live web search

  • contextual · end

    four hours of iterating later

  • contextual · end

    Claude and I had built Project Provenance

  • informational · end

    a tool that maps a garment from ancient sculpture to modern runway

  • informational · end

    and enables museum goers to shop from independent brands that care about the culture and history behind what they're wearing

  • contextual · end

    there were so many cool projects in the room

  • informational · end

    and it shows how technology can become an interpretation layer for art

  • contextual · end

    So thank you Anthropic for the craziest side quest ever

Transcript

Everyone loves Asian art, but will never give credit to it. I posted this take on yes squared rank it hit over 2,000,000 views and sparked online conversations about how Asian aesthetics get adopted by Better consumers with zero acknowledgment. So when Anthropic invited me to my first ever hackathon at the Metropolitan Museum of Art covering the Asian art department, naturally, my brain went back to this point and how we can use technology to protect cultural origins. Before we started hacking, I got a tour of the Asian art department, and I kept spotting Buddhist sculptures wearing religious garments that are referenced in current runway collections. I immediately knew this would be my inspiration. My idea was to build a tool that helps you understand the historical context of a garment, see how that context is being erased today, and find out who is actually giving credit. I asked Claude to help me plan and execute it, and we landed on an interactive tool using image recognition and the Better API, as well as live web search. Four hours of iterating later, Claude and I had built project provenance, a tool that maps a garment from ancient sculpture to modern runway and enables museum goers to shop from independent brands that care about the culture and history behind what they're wearing. There were so many cool projects in the room, and it shows how technology can become an interpretation layer for art. So thank you, Anthropic, for for the craziest side best ever.

Creator documents building AI fashion tool | Viral Hooks