@fishwife
Instagram · 10 Shot
@fishwife ICYMI: FISHWIFE IS NOW IN SELECT COSTCO STORES IN THE MIDWEST 🌭🕺!! and boy are you midwesterners showing the HECK UP!! 🚀 our ceo @bbmillstein visited a Costco in Chicago and in the mere 16 minutes she was there, she watched 15+ people put a pack in their cart!!! holy smokes!! 🤯
Performance
Video #29619 · 10 Shot
[01]
The creator films a montage of various shoppers inside a Costco store. The video captures multiple different customers approaching a large pallet display, examining the creator's tinned fish product, and placing it into their shopping carts. A text overlay present throughout frames the video from the perspective of the company's CEO, conveying the pride and excitement of seeing their product being purchased in a major retail store for the first time.
[02]
[03]
265.3K3.4×Marketing team celebrates Costco launch@drinkculturepop · Milestone Moment Showcase
35.5KTinned fish brand sampling at Costco@fishwife · Milestone Celebration
388.2K2.1×New store opening event montage@cozyearth · Event Showcase
137.7K1.3×Aesthetic montage of product launch@ya.albi.oil · Brand Showcase
11M6.3×First-person grocery shopping haul@mikaylanogueira · Value Vlog
328.8K1968.6×Stylish shoppers' contrasting grocery baskets@salemsosed · Lifestyle Showcase
490.6K14×Creator's farmer's market shopping vlog@jared1s · Buying List
155.3K8.8×Relatable joke about store music@hobbycraft_salisbury · Relatable Scenario
1.6M85.2×Animated object teases new product@wholefoods · Hype Teaser
12.8M3×Creative store opening gimmick reveal@jacquemus · Event Showcase
7.4M181.8×Surreal cinematic ad for supplements@cymbiotika · Vibe Showcase
1.4M2×Montage of friends opening deli@jctmw · Behind The Scenes[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
pov: you're the CEO of a tinned fish company watching people buy your product at Costco for the first time
Visual hook · 25%
The video opens with a wide shot inside a massive Costco warehouse, showing towering shelves and a large, bright yellow product display, which immediately establishes the scale and setting of this business milestone.
[06]
Steal this for your own video
pov: you're the of a watching for the first time
[07]
The promise the opener makes, and how the video pays it back
Hook
An on-screen text overlay establishes a 'Point of View' (POV) scenario, placing the viewer in the aspirational role of a successful creator witnessing a major achievement for the first time.
Payoff
The culmination of the montage, combined with celebratory audio, delivers a powerful feeling of triumph and success, creating a strong positive association with the featured brand.
[08]
The structural pattern this video runs on
Framework
The Founder's Victory Lap
Framing a product's success through the emotional, first-person perspective of its creator to generate aspiration and social proof via a montage of positive customer interactions.
The Stage Setting
Visually establishes the context: the location, the product display, and the initial customer interaction, setting the scene for the narrative premise.
The Cascade of Validation
A rapid-fire montage of diverse, anonymous individuals all performing the same desired action (e.g., purchasing the product), which serves as overwhelming social proof and validates the initial premise.
The Brand Spotlight
A final, clear shot of the product's packaging and branding, cementing the brand identity in the viewer's mind and connecting the abstract success to a tangible item.
ICYMI: FISHWIFE IS NOW IN SELECT COSTCO STORES IN THE MIDWEST 🌭🕺!! and boy are you midwesterners showing the HECK UP!! 🚀 our ceo @bbmillstein visited a Costco in Chicago and in the mere 16 minutes she was there, she watched 15+ people put a pack in their cart!!! holy smokes!! 🤯
title · throughout
pov: you're the CEO of a tinned fish company watching people buy your product at Costco for the first time