Viral Hooks
Trending short videosTinned fish brand sampling at Costco
F

@fishwife

Instagram · Carousel

@fishwife hi! it’s lauren, fishwife’s social media manager, reporting LIVE from BOSTON!!! 🦞📣 i am THRILLED!!! ELATED!!! OVERJOYED!!! to share that we are ✨officially ✨in EVERY COSTCO CLUB ACROSS THE NORTHEAST!!!! we made it baby!!!! 🍾🪅 to celebrate, now through sunday we are SLINGING spicy tuna samples from 12PM–4PM at every northeast location!!! 🕺 (exact states in our stories) my fellow east coasters… go clear the shelves (and grab a lil sample or two) !!!!! 😘😘😘😘

View original on Instagram

Performance

Views
35.5K
Likes
10.2K
Comments
283
Engagement
29.6%

Video #29624 · Carousel

Tinned fish brand sampling at Costcofrom @fishwife

[01]

Overview

The photo shows two women, one a Costco employee and the other the brand's social media manager, at a 'Fishwife Tinned Seafood Co.' sampling station inside a Costco. The purpose is to announce and promote the brand's launch into all Northeast Costco locations and encourage customers to visit for samples.

[03]

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[04]

Classification

Format
Carousel
Concepts
Milestone CelebrationBehind The ScenesEvent Showcase
Elements
Product Placement
Account
BrandPersonal Brand
Topics
CPGBrand MarketingRetailProduct Launch

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 75%

hi! it’s lauren, fishwife’s social media manager, reporting LIVE from BOSTON!!! 🦞📣 i am THRILLED!!! ELATED!!! OVERJOYED!!! to share that we are ✨officially ✨in EVERY COSTCO CLUB ACROSS THE NORTHEAST!!!!

Visual hook · 25%

A friendly, behind-the-scenes view of a product sampling event inside a Costco warehouse, featuring two smiling women and brightly colored product packaging that stands out against the industrial background.

[06]

Hook template

Steal this for your own video

Hi, I'm [your name], [brand]'s [role], reporting LIVE from [location] — we just hit [major milestone]!!!

  • — Hi, I'm Jake, Momentum Coffee's community manager, reporting LIVE from Chicago — we just hit every Target shelf in the Midwest!!!
  • — Hi, I'm Priya, GlowDrop's founder, reporting LIVE from the Sephora flagship — we just launched in every US location!!!
  • — Hi, I'm Marcus, Crate Snacks' head of marketing, reporting LIVE from Dallas — we just landed our first Whole Foods regional deal!!!

Themes

  • brand expansion
  • milestone celebration
  • customer engagement
  • retail partnership

Techniques

  • Environmental Portrait
  • Product Placement

Trends

  • Behind-the-scenes marketing
  • Employee-led content

Post caption

hi! it’s lauren, fishwife’s social media manager, reporting LIVE from BOSTON!!! 🦞📣 i am THRILLED!!! ELATED!!! OVERJOYED!!! to share that we are ✨officially ✨in EVERY COSTCO CLUB ACROSS THE NORTHEAST!!!! we made it baby!!!! 🍾🪅 to celebrate, now through sunday we are SLINGING spicy tuna samples from 12PM–4PM at every northeast location!!! 🕺 (exact states in our stories) my fellow east coasters… go clear the shelves (and grab a lil sample or two) !!!!! 😘😘😘😘

Tinned fish brand sampling at Costco | Viral Hooks