Viral Hooks
Trending short videosTells a story while cooking
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@brandongrogan1

Instagram · Speaker address

@brandongrogan1 If you see this next time leave that part out

View original on Instagram

The edit1 shot · 0 text
Shots1:01

Performance

Views
1.6M
Likes
88.4K
Comments
575
Engagement
5.7%
Outlier
12.2×
Length · 20 May 2026
1:01

Video #29814 · Speaker address

Tells a story while cookingfrom @brandongrogan1

[01]

Overview

The creator prepares a steak and mushroom sauce dish while telling a detailed story about a recent, unsettling encounter with a fan who admitted to stalking him. He intersperses the cooking steps with his personal reflections on the strange and slightly flattering experience, culminating in the presentation of the finished meal.

[02]

Simple outline

  1. 1State a shocking personal story
  2. 2Escalate the story's absurdity
  3. 3Pivot to a humorous self-reflection
  4. 4Abruptly reveal the final product

[03]

Related videos

[04]

Classification

Concepts
StorytimePope In The Pool Multitask
Elements
Jump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 65%

I met a fan at the bar the other day who told me she looked at the background of my pictures to find out what places I frequent and then would go to those places and wait for me.

Visual hook · 35%

Creator holds a large piece of raw, seasoned steak and slaps it down onto a cutting board covered in spices.

[06]

Hook template

Steal this for your own video

Someone recently admitted to me that they [unsettling confession] — and I haven't stopped thinking about it since.

  • — Someone recently admitted to me that they screenshot every outfit I post and copy it exactly — and I haven't stopped thinking about it since.
  • — Someone recently admitted to me that they memorized my entire pricing structure to undercut me at every pitch — and I haven't stopped thinking about it since.
  • — Someone recently admitted to me that they followed my workout plan for six months without ever commenting once — and I haven't stopped thinking about it since.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An unbelievable opening statement that immediately establishes a high-stakes or bizarre personal story, compelling the viewer to hear the resolution.

Payoff

A final judgment on the story's events followed by an abrupt, hard transition to the reveal of the completed task, which serves as the video's punchline and resolution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Anecdotal Misdirect

The creator uses a captivating, often shocking or humorous personal anecdote as the primary content, while a secondary, visually engaging task (like cooking) happens in the background. The story builds to a climax before abruptly segueing to the reveal of the completed task, using the story as a hook to retain viewers for the final payoff.

  1. 1

    The Shocking Premise

    The narrator lays out the core, unbelievable event or confession that forms the basis of the story, immediately grabbing attention.

  2. 2

    The Internal Reaction

    The narrator voices their immediate, unfiltered internal thoughts, often mirroring the audience's disbelief and creating a relatable connection.

  3. 3

    The Awkward Response

    The narrator describes their passive or socially awkward real-world reaction to the situation, adding a layer of relatable humor and vulnerability.

  4. 4

    The Absurd Escalation

    A new, seemingly random detail is introduced that takes the story in an even more bizarre or paranoid direction, heightening the comedic tension.

  5. 5

    The Self-Aware Reframe

    The narrator pivots from the immediate tension of the story to a humorous, often self-deprecating or narcissistic, reflection on the situation's broader meaning.

  6. 6

    The Counterfactual Analysis

    The narrator explores a 'what if' scenario, further analyzing the other person's flawed logic and reinforcing the story's absurdity.

Themes

  • Personal boundaries
  • Fame
  • Social interaction

Techniques

  • Storytelling
  • Cooking demonstration

Trends

  • Storytime format

Post caption

If you see this next time leave that part out

Transcript

Met a fan at the bar the other day who told me she looked at the background of my pictures to find out what places I frequent and then would go to those places and wait for me. What the fuck? Why would you tell me that? She like straight up admitted to me that she stalked me and then was like I'm a little detective. No, you're not, but everyone here is a witness. And I'm not good at confrontation, so I talked to her for like five minutes, whole time I'm just covering my rank. And she started talking to me about how she's getting her pilot's license and I'm not even joking, like in my head I was thinking, she's gonna fucking try to fly me out of the country. And that was the first time anyone's ever admitted to like kind of stalking me because you know, I'm not like Justin Tier, like I just make cooking videos. But I will say the narcissist side of me was like, I kind of made it you know, I got my first worst, I kind of made it. Honestly, I'm lucky she told me she kind of stalked me because if she would have you know better like funny running into you tier, you know, if she would have played it cool I might have ended up letting her take me on a plane or something. She was a sweet girl, she just played that situation completely wrong. Anyways, I made steak with the mushroom sauce and potatoes.