The creator tells the story of their company, Bad Hombres, collaborating with the food truck La Hamburguesa to create a Wagyu beef and bean burrito. They explain the customer demand that sparked the idea, the R&D process, the immense production challenge of making 6,000 burritos, and the product's viral success, selling out in six minutes. The video concludes by showing the overwhelming positive customer feedback and announcing a second, larger product drop.
Post caption
THIS IS NOT A PRANK
We’re teaming up with @lahamburguesa again to bring the beef back.
Wagyu beef and bean burrito. Beefy, rich, and a little spicy.
Last time we made 6,000. Sold out in 6 minutes.
This time we recruited help and we're making 11,000.
Collab drop goes live Tuesday 4/7 at 6:00PM, but only the email list gets the link. Link in bio.
(This one is Arizona-only. Not in AZ? Out-of-state collabs are coming this summer. Get on the list anyway, we'll keep you posted.)
Transcript
We added Wagyu beef to 6,000 frozen bean and cheese burritos, and people lost their minds. We built this business on bean and cheese, but people kept asking, where's the beef? Fine. If we're doing beef, it's gotta be the best. So we went after Hernan from La la Breguasa, Phoenix's favorite Wagyu Smashburger truck. After months in the DMs, he finally said yes. Then we got in the kitchen. First round was good, really good, but it had to be mind blowing. So we kept going. Weeks of tweaking until it finally clicked. Arizona raised Wagyu, perfect tier, packed in a burrito with r beans, asadero cheese, and a red salsa with a kick. Perfection. And then we realized what we signed up for, 1,300 pounds of Wagyu. For two small businesses, that's six full days of cooking in a food truck starting at 06:30 in the morning. We battled through it. Now we had to sell them. But $9 for a frozen burrito, we were genuinely worried no one would buy. Then we went live. 6,000 burritos, gone in six minutes. Great for us, not great for everyone else. People worse saying we ruined Christmas. These burritos had officially reached peak hype. They better deliver. Then the reviews hit. People loved them so much a secondary market opened. For a frozen burrito, even $20 offers, rejected. People have been asking us to bring them back ever since. So this tier, we're making double, but something tells me they're not gonna last. Okay, Lambriguesa. Let's run it back.
