@shhhhimeating1
Instagram · Vlog
@shhhhimeating1 #ad Come with me to behind the scenes of @wawa Taco’s commercial
@shhhhimeating1
Instagram · Vlog
@shhhhimeating1 #ad Come with me to behind the scenes of @wawa Taco’s commercial
Performance
Video #28115 · Vlog
[01]
The creator takes viewers behind the scenes of a Wawa taco commercial shoot he was invited to. He shares his initial nervousness, shows off a custom letterman jacket he received, and gives a tour of the outdoor set, which includes a branded taco truck. The creator then documents the filming process, including different shots and the presence of a large crew and a drone, before filming his own first-bite reaction and taste test of the tacos.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
Wawa Commercial (BTS)
Verbal hook · 25%
Come with us to behind the scenes of a Wawa commercial.
Visual hook · 50%
Two men in matching red and white letterman jackets stand in front of a branded Wawa counter and van, creating immediate visual cohesion and brand recognition.
[06]
Steal this for your own video
Two people in matching stand in front of a — and what happens next is not what you'd expect.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera invitation that promises the viewer exclusive access to a normally unseen world, immediately establishing the video's unique value proposition.
Payoff
The creator shifts focus from the professional production back to their own personal, authentic interaction with the core subject or product, delivering a final, enthusiastic verdict that serves as a powerful endorsement.
[08]
The structural pattern this video runs on
Framework
The Behind-the-Curtain Journey
To provide viewers with an exclusive, behind-the-scenes look at a professional event from a personal, relatable perspective, transforming the creator from an observer into a valued participant and culminating in an authentic product endorsement.
The Relatable Entrypoint
Establishes the creator's human perspective by sharing a moment of vulnerability or uncertainty (e.g., nervousness), making the extraordinary experience feel grounded and building audience empathy.
The Status Elevation
Showcases a moment where the creator receives special treatment or a personalized gift, validating their importance and providing a 'wish fulfillment' moment for the audience.
The Environmental Immersion
Rapidly establishes the professional setting with a montage of key environmental details, while introducing a constraint (like a time limit) to add a sense of stakes.
The Performance Arc
Shows the creator navigating the challenge, moving from initial awkwardness to a state of comfort and confidence, demonstrating their active role within the event.
The Scale Reveal
Pulls the camera back to show the full scope of the professional operation (e.g., more cameras, crew, advanced equipment), creating a 'wow' factor and contextualizing the creator's experience within a much larger production.
The Future Promise
Teases the final outcome of the professional event, creating anticipation and encouraging the audience to stay invested in the story beyond the current video.
#ad Come with me to behind the scenes of @wawa Taco’s commercial
title · beginning
Wawa Commercial (BTS)
title · beginning
Come with us to behind the scenes of a Wawa commercial
contextual · beginning
So the other day, I got invited to a Wawa's Taco commercial shoot
contextual · beginning
I'm not gonna lie, I was nervous at first
contextual · beginning
I didn't know what to expect
contextual · middle
First thing, they gave me a custom letterman jacket with my name on it
contextual · middle
And Wawa on the back! Then I walked on-set
contextual · middle
Taco truck, taco signs
contextual · middle
Tables everywhere. We had 15 minutes to film this content
contextual · middle
Walking up to the truck, grabbing tacos while trying to act natural
contextual · middle
And I felt a lot more comfortable after the first part
contextual · middle
Then the real shoot began
contextual · middle
Customers waiting in line, eating, laughing
contextual · middle
Cameras everywhere!! There's even a drone flying around
contextual · end
Next setup, top down shots
contextual · end
Holding tacos. I can't wait for y'all to see the final results
contextual · end
Then I filmed my first bite reaction and taste testing
contextual · end
And somehow I ended up eating four of them
No the other day, I got invited to a Wawa's taco commercial shoot. I'm not gonna lie, I was nervous at worst. I didn't know what to expect. First thing, they gave me a custom better jacket with my name on it and Wawa on the bad. Then I walk on best. Taco truck, taco signs, tables everywhere. We have fifteen minutes to film this content. Walking up to the truck, grabbing tacos while trying to act natural and I feel a lot more comfortable after the first part. Then the real shoot begins. Customers waiting in line, eating, laughing, Cameras everywhere. There's even a drone flying around. Next better, top down shots holding tacos. I can't wait for y'all to see the final result. Then I filmed my first bite reaction and taste best. And somehow, I ended up eating