@avonbooks
Instagram · One Shot
@avonbooks THE BALLAD OF FALLING DRAGONS by @sarah.a.parker.author comes out TOMORROW!!! 🐉✨💕 For a limited time, meet Kaan in person at select stores: The Ripped Bodice (NY) Lovestruck Books and Cafe (MA) Pages and Grapes (MI) Heartbound Book Shop (CA) And at Sarah’s U.S. (excluding NY) and Canada events!!
Performance
Video #29931 · One Shot
[01]
A woman stands on a city street next to a life-sized cardboard cutout of a book character, holding copies of the book and looking around as if searching for fellow fans. The video then displays a promotional graphic listing stores and events related to the book launch.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
looking for more book friends to talk about The Moonfall series with
Visual hook · 35%
An unusual and attention-grabbing scene of a woman standing on a busy city sidewalk next to a life-sized cardboard cutout of a shirtless, muscular man.
[06]
Steal this for your own video
Looking for more friends to talk about with
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a relatable problem or desire within a specific niche, paired with a visually arresting or humorous real-world scene that embodies that niche.
Payoff
The payoff is the delivery of actionable information. It resolves the initial problem by giving the viewer a clear next step, transforming them from a passive observer into a potential participant.
[08]
The structural pattern this video runs on
Framework
The Community Call
To attract a target audience by stating a common desire for connection around a shared interest, and then providing a direct, actionable solution to fulfill that desire.
The Public Quest
The creator physically and textually expresses a common goal or frustration shared by the target community, establishing an immediate emotional connection through a shared experience.
The Informational Pivot
Abruptly transition from the emotional setup to a direct, value-providing reveal. This is executed with a graphic overlay that presents the solution to the previously stated problem.
THE BALLAD OF FALLING DRAGONS by @sarah.a.parker.author comes out TOMORROW!!! 🐉✨💕 For a limited time, meet Kaan in person at select stores: The Ripped Bodice (NY) Lovestruck Books and Cafe (MA) Pages and Grapes (MI) Heartbound Book Shop (CA) And at Sarah’s U.S. (excluding NY) and Canada events!!
title · beginning
looking for more book friends to talk about The Moonfall series with
informational · middle
THE BALLAD OF FALLING DRAGONS For a limited time, visit these stores for the chance to see Kaan in person! Tag Avon and Sarah in your photos and videos so we can join the fun. The Ripped Bodice (Brooklyn, New York) Lovestruck Books and Cafe (Cambridge, MA) Pages and Grapes (Wyoming, MI) Heartbound Book Shop (Anaheim, CA) AT SARAH'S EVENTS B&N Bella Terra (Huntington Beach, CA) Tropes & Trifles (Minneapolis, MN) The Novel Neighbor (Webster Groves, MO) Books-A-Million (Brandon, FL) Indigo Chinook (Calgary, AB) Isabel Bader Theatre w/ Indigo (Toronto, ON) Kitchener Public Library (Kitchener, ON)