@impact
Instagram · Carousel
@impact After running her iconic Service95 book club (@service95bookclub) for several years now, Dua Lipa (@dualipa) has taken her love for literature one step further by opening her first-ever physical library in Porto, Portugal. The Manifesto Library opened on June 27 and will remain permanently open to support access to banned books and other powerful pieces of literature. ✍️ Words by @austinashburn4 🖌️ Design by @___0h00
Performance
Video #35554 · Carousel
[01]
This is a graphic announcement designed for social media, informing viewers that pop star Dua Lipa has opened a 'Manifesto Library' for banned books in Portugal. The image is a collage of photos of Dua Lipa holding various books, overlaid with a bold headline and sub-headline that provide the key details of the news.
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1.3M3.8×Zendaya reveals her favorite books@impact · Headlines
4.6M134.8×Viral clip leads to promotion@cityofmarionlibraries · Skit
119.1K7.1×Street promo with book character@avonbooks · Event Showcase
288.6K27.9×Book launch event highlight montage@harnidhk · Event Showcase
1.2M413.9×Viral clip sets up pun@cityofmarionlibraries · Trendjacking
10.8M24.1×Podcast clip revealing book release dates@callherdaddy · Ask an Expert
1.4M11.2×Library parody of sad animal commercials@columbuslibrary · Ad Parody
944.7K8.9×Audio sets up celebrity reveal@ohmaryplay
2.9M30.8×Dove Cameron promoting Diesel perfume.@dieselfragrances · Product Promo
337.7K1.9×Zendaya future success news photo@femalequotient · News Carousel
207.6KLibrary rom-com movie trailer skit@columbuslibrary · Skit
270K26.3×Book launch event highlight montage@harnidhk · Event Showcase[04]
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What stops the scroll in the first 3 seconds
Title hook · 55%
Dua Lipa just opened a library for banned books
Verbal hook · 25%
Dua Lipa just opened a library for banned books
Visual hook · 20%
The visual hook is a high-contrast digital collage featuring multiple expressive photos of celebrity Dua Lipa. The composition mimics a magazine cover, using bold typography and strategically placed images of books to create an immediate sense of newsworthiness and cultural relevance.
[06]
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[07]
The promise the opener makes, and how the video pays it back
Hook
The single slide acts as a complete information package. It uses a large, bold headline to announce a surprising event involving a public figure, designed to stop the scroll instantly.
Payoff
The payoff is the immediate and full delivery of a newsworthy story, making the viewer feel informed in a single glance and encouraging shares based on the complete context provided.
[08]
The structural pattern this video runs on
Framework
The Single-Slide Announcement
To deliver a complete, high-impact news story within a single, visually dense image by layering a surprising headline, contextualizing details, and authenticating imagery to maximize shareability.
The Headline Proclamation
A high-contrast, large-font statement that pairs a recognizable subject with an unexpected or virtuous action, creating immediate intrigue.
The Detail Drop
A sub-headline that immediately follows the main hook to provide essential context—the 'what' and 'where'—which grounds the proclamation in fact and satisfies the viewer's immediate questions.
The Visual Proof
A collage-style arrangement of photos that visually confirms the headline's claim, showing the subject's personal involvement and adding a human element to the announcement.
After running her iconic Service95 book club (@service95bookclub) for several years now, Dua Lipa (@dualipa) has taken her love for literature one step further by opening her first-ever physical library in Porto, Portugal. The Manifesto Library opened on June 27 and will remain permanently open to support access to banned books and other powerful pieces of literature. ✍️ Words by @austinashburn4 🖌️ Design by @___0h00
branding · photo_0
impact
contextual · photo_0
ALL PHOTOS VIA @SERVICE95BOOKCLUB/INSTAGRAM
title · photo_0
Dua Lipa just opened a library for banned books
informational · photo_0
The pop star and book club founder's new Manifesto Library is officially residing in Portugal.