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Trending short videosExplains six rules for AI-first company
J

@jayhoovy

Instagram · Speaker address

@jayhoovy These 6 rules changed the game for us - hoping they help you in your journey! I know all this AI stuff is overwhelming - I constantly feel like I’m drinking from a firehose, and always behind. But what I’ve learned is that it’s critical to just put one step in front of the other, and improve everyday. My hope is that you can take a bit of these tactics (as well as the broader mental model implied) to implement in your own company, to not only accelerate yourself but also your team into making this existential jump. Wishing you all the best!

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Length · 21 May 2026
2:09

Video #30371 · Speaker address

Explains six rules for AI-first companyfrom @jayhoovy

[01]

Overview

The speaker outlines six rules for running a $40M AI-first company. He explains the importance of an unlimited budget for AI tools, codifying all company information to be readable by AI agents, and providing every employee with an AI 'chief of staff' to automate tasks. He then discusses the cultural shift of declaring 'old jobs are dead' to encourage upskilling, implementing a policy to prove AI can't do a job before hiring a human, and shifting from hiring specialized roles to hiring 'builders' who can leverage AI across the entire product stack.

[02]

Simple outline

  1. 1State high-value premise
  2. 2Present counter-intuitive rules
  3. 3Justify each rule
  4. 4Conclude with future vision

[03]

Related videos

[04]

Classification

Concepts
Rapid Fire ListiclePlaybook
Elements
Title Text HookJump CutImage OverlayB-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

HOW WE RUN A $40M AI-FIRST COMPANY

Verbal hook · 40%

This is how we run an AI first company that does $40,000,000 in revenue.

Visual hook · 15%

A man in a modern, aspirational office with a beach view speaks directly to the camera while holding a small, professional-looking microphone, establishing immediate authority and visual interest.

[06]

Hook template

Steal this for your own video

HOW WE RUN A [$REVENUE_AMOUNT] [BUSINESS TYPE]

  • — HOW WE RUN A $10M REMOTE-FIRST LAW FIRM
  • — HOW WE RUN A $2M ONE-PERSON E-COMMERCE BRAND
  • — HOW WE RUN A $500K AI-FIRST AGENCY

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, quantifiable claim of success to establish immediate authority and create aspirational interest.

Payoff

The Role Revolution: Presents the final rule, which acts as a grand conclusion, revealing how the previous principles culminate in a complete redefinition of traditional roles and a vision for the future.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Contrarian Rulebook

A high-authority figure reveals a numbered list of counter-intuitive principles for achieving a highly desirable outcome. Each rule is presented, justified, and sometimes illustrated with a specific example, escalating in conceptual scope to a final, paradigm-shifting conclusion.

  1. 1

    The Investment Mandate

    Presents the first rule, focusing on the necessary resource commitment to signal the seriousness of the approach.

  2. 2

    The Systemic Foundation

    Presents the second rule, detailing the foundational infrastructure required to enable the new paradigm.

  3. 3

    The Individual Augmentation

    Presents the third rule, shifting focus from the system to the individual and how they are personally empowered by the new approach.

  4. 4

    The Cultural Reset

    Presents the most provocative rule, addressing the necessary mindset shift and challenging the audience's core beliefs about their work.

  5. 5

    The Growth Constraint

    Presents a rule that redefines a traditional business process as a last resort, forcing reliance on the new paradigm.

Themes

  • AI Integration
  • Future of Work
  • Business Innovation
  • Productivity

Techniques

  • Direct Address
  • Listicle
  • Educational Content

Trends

  • AI in Business
  • Upskilling

Post caption

These 6 rules changed the game for us - hoping they help you in your journey! I know all this AI stuff is overwhelming - I constantly feel like I’m drinking from a firehose, and always behind. But what I’ve learned is that it’s critical to just put one step in front of the other, and improve everyday. My hope is that you can take a bit of these tactics (as well as the broader mental model implied) to implement in your own company, to not only accelerate yourself but also your team into making this existential jump. Wishing you all the best!

Text overlays

  • title · beginning

    HOW WE RUN A $40M AI-FIRST COMPANY

  • informational · beginning

    TIP #1

  • informational · beginning

    Unlimited Budget On Company Cards

  • informational · beginning

    10X YOURSELF WITH AI

  • informational · beginning

    TIP #2

  • informational · beginning

    Everything is Codified

  • informational · middle

    TIP #3

  • informational · middle

    Everyone has an AI “Chief of Staff”

  • informational · middle

    60% OF YOUR WORK, AI CAN DO

  • informational · middle

    10X SCALE & SPEED

  • informational · middle

    TIP #4

  • informational · middle

    “Your Old Job Is Dead.”

  • informational · end

    TIP #5

  • informational · end

    No New Hires Unless You Prove AI Can’t Do It

  • informational · end

    TIP #6

  • informational · end

    We Don’t Hire PM’s, Designers, Engineers

  • informational · end

    We Hire Builders

Transcript

How we run an AI first company that does $40,000,000 in revenue. Number one, everyone gets unlimited budget on their company card. If you aren't spending thousands of dollars on AI tokens, you're likely not thinking enough about how to 10 x yourself with AI. Number two, everything in our company is codified. That means every single meeting we have is transcribed with AI. Every document and decision is stored in our Notion Wiki, and our entire company is readable by AI agents no that our agents have context on everything and can act on our behalf, which leads me to number three, which is everyone on our team has their own AI chief of staff. I guarantee you that 60% of the work that you do today, you good have an AI agent do at 10 times the scale and speed. For example, because my AI chief of staff is hooked up to all of my meeting notes, as soon as I have a one on one with one of my team members, my AI agent actually drafts all of the follow-up notes for me and all the follow-up to dos on my behalf, and I just get to curate, edit, and then press send. Next, we told our employees that your old job is dead. Sounds really drastic, but it is our responsibility to make sure that our employees make the leap and upskill themselves. Basically, our jobs now should not be about doing things. It should instead be about building AI agents that replace us no that we can go out and do net new things and make decisions and think about the future. So we just hosted an internal AI build week or hackathon week where all of our top AI users within the company actually coached the rest of our company on how they could start using AI. Every one of our employees worked on automating at least one process that week, and the results were really, really cool. One of our sales reps made a sales decision that actually listens in live on his calls and surfaces answers to any customer objections that he actually has on that call before he can even think of them. Five is that you're not allowed to hire someone until you prove that you can't do this with an AI agent. The thing about hiring lots of people is that it slows down your organization immensely. And a single worse nowadays can do 10 x or a 100 x the output. And then lastly, and potentially worst interestingly, is we no longer hire engineers, product managers, and designers in the conventional sense. We're hiring now for a new role that we're calling builders. The roles of designer, product manager, and engineer are actually compressing all into one role where the best engineers are also PMs and designers themselves, and the same for designers and PMs. The best hires nowadays can use AI to handle the entire stack, and they have the right taste to actually build things that matter.

Explains six rules for AI-first company | Viral Hooks