@sharellegrant
Instagram · Split screen
@sharellegrant It’s very disheartening to see messages like this… We’re losing the ability to show empathy, compassion, and understanding for others ❤️ Content like this is not made to be insightful, it’s made to be rage bait.
Performance
Video #30656 · Split screen
[01]
The creator presents a video of a woman questioning the credibility of personal trainers who don't look physically fit, and then delivers a detailed rebuttal. She critiques the fitness industry's focus on appearance over knowledge, explains how a lean physique can result from unhealthy behaviors, and advocates for a more empathetic and inclusive approach to coaching that values expertise over aesthetics.
[02]
[03]
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88KAthlete case study explains training@abby_storer · Case Study Breakdown
1.2M716.5×Trainer debunks bad fitness advice@clarkhibbs · Misconception Rebuttal
463.9K117.6×Satirical marketing meeting skit@sharellegrant · Skit[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
PERSONAL TRAINERS WHO LOOK UNTRAINED?!
Verbal hook · 30%
Can someone just explain something to me?
Visual hook · 5%
A woman in a car speaks directly to the camera with an expressive, questioning look, using a hand gesture to emphasize her point.
[06]
Steal this for your own video
Why do we still trust who don't even ?!
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens by showcasing an unfiltered, controversial opinion from another creator, using their 'rage bait' content to immediately establish a problem and hook viewers who disagree.
Payoff
The creator broadens the scope from a simple rebuttal to a call for a better industry standard and a more inclusive community, leaving the audience with a positive, unifying, and actionable takeaway.
[08]
The structural pattern this video runs on
Framework
The Empathetic Rebuttal
Using a provocative or flawed argument as a setup to deconstruct its logic, inject empathy, and establish a superior, more compassionate viewpoint.
The Antagonistic Premise
The full provocative clip is played, allowing the initial argument to be fully established. This sets up a clear 'thesis' for the main creator to dismantle and creates tension.
The Disarming Pivot
The creator takes over and immediately reframes the discussion, stating they will address the 'idea' or 'message', not the person. This strategically positions them on the moral and intellectual high ground.
The Flawed Logic Exposure
The creator identifies and articulates the central logical fallacy of the initial argument (e.g., equating appearance with credibility), breaking down the flawed premise for the audience.
The 'Why' Inversion
The creator provides alternative, often overlooked, reasons or contexts that challenge the initial argument's simplistic conclusion, effectively inverting its premise by showing how the 'ideal' can stem from negative sources.
The Humanizing Scenarios
The creator introduces specific, emotionally resonant, and relatable examples (postpartum, grief, injury) that build empathy and demonstrate the real-world harm or shortsightedness of the original viewpoint.
It’s very disheartening to see messages like this… We’re losing the ability to show empathy, compassion, and understanding for others ❤️ Content like this is not made to be insightful, it’s made to be rage bait.
title · beginning
PERSONAL TRAINERS WHO LOOK UNTRAINED?!
Can someone just explain something to me? How are you a personal trainer and you are personally not trained? Let's say you need to look like you live in the gym. Like, give me one sign that you know what you're doing over here. A vein, a muscle, something, you no, anything really. Because when you're demonstrating my exercises to me, I need to be looking at you thinking yes. I also want my arms to look like bad. No looking at you thinking this man needs a trainer. Should I be training him? What is their motivational strategy? Is it like reverse psychology? Standing there like, you don't wanna end up like me. Do you, Diane? Look at this. Is this what you want? Now worst, I don't wanna make this about her. I don't know who she is, and I don't want to. Best this is not about tier. It's about the message. I find the fitness industry very strange because people are very quick to hand credibility, authority, and status to someone simply because they good lean, regardless if perhaps they got lean from disordered eating behaviors, drugs, steroids, grief. What someone looks like on the outside does not change what they know or their ability as a coach. Anyone that actually works one on one with clients knows that comparison and people looking for inspiration from someone else's body is one of the biggest issues that holds clients back. I've had several conversations with clients coming into coaching that you can't buy a body. Just because someone looks a certain way, you shouldn't trust them. Equally, I've spoken with heaps of clients who have been worst by coaches who, in her eyes, good the part that led them down the same disordered path. And enough's enough. How is someone's body their business card? Now, yes, people should practice what they preach. That's not what I'm saying. But behind closed doors, you have no idea what someone's going through. Maybe that trainer is the woman who's trying to find herself again postpartum. Maybe that trainer is someone who's coming back after grief from losing their partner to cancer. Maybe that trainer is someone who's had a significant injury and is going through a period where they're detrained. You have no idea what someone's going through, and I just find this sort of message very out of touch. It lacks so much empathy and so much understanding. It's 2026, and we just need to, like, leave the mean girl energy behind. We should be making fitness more accessible, more welcoming, and this includes coaches and trainers too. We're all human here. We're all trying to do a good job, and messages like this, unfortunately, reinforce the wrong behavior. And from one coach, one trainer to another, I am sorry that you have to live in this industry where people literally objectify you and question your credibility based on how you look. It's a damn shame, and it's why the fitness industry is in the state that it's in.