@omgadrian
Instagram · Speaker address
@omgadrian What color should we make our profile chat?? The months is about to end, so next month, it’ll be whatever color is the top liked comment
Trending short videosSharing unique perk with community
The edit1 shot · 0 text
Shots1:13
Performance
- Views
- 2M
- Likes
- 56.1K
- Comments
- 971
- Engagement
- 2.9%
- Outlier
- 21.4×
- Length · 31 May 2026
- 1:13
Video #30680 · Speaker address
Sharing unique perk with communityfrom @omgadrian
[01]
Overview
The creator asks his audience what color he should make his Instagram profile next, explaining that he won a rare 'Instagram Rings' award that allows him to customize it. He shows examples of the feature, explains his current yellow color choice is personal, and then states that because his community is the reason for his success, he wants to share the perk by changing the color to whatever is suggested in the top-liked comment.
[02]
Simple outline
- 1Pose direct audience question
- 2Reveal exclusive ability
- 3Credit audience for success
- 4Transfer decision to audience
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 65%
So what color should I color my Instagram profile next?
Visual hook · 35%
The creator is in motion, moving quickly towards the camera while holding his phone, creating a dynamic and engaging opening.
[06]
Hook template
Steal this for your own video
I just got — so I'm letting decide what I do with it.
- — I just got early access to a brand new creator feature — so I'm letting my followers decide how I use it first.
- — I just got a free custom slot on my merch drop — so I'm letting my community decide what goes on it.
- — I just got a complimentary upgrade at my hotel — so I'm letting my audience decide which experience I review.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct question to the audience that frames a decision they will be empowered to make, immediately establishing a participatory dynamic.
Payoff
The Power Transfer. The creator formally hands over control of the exclusive ability to the audience, outlining a clear, gamified mechanic (e.g., 'top liked comment decides') for them to exercise this new power, thus converting passive viewers into active participants.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Community Perk Transfer
The creator leverages an exclusive privilege or ability, credits the audience for making it possible, and then transfers the power to use that privilege to the community as a reward, driving engagement through a gamified call to action.
- 1
The Power Reveal
Establishes the current situation and then introduces a unique, exclusive ability or asset the creator possesses, creating intrigue and setting the stakes.
- 2
The Origin Story & Proof
Provides the backstory for how this exclusive ability was obtained, establishing credibility and value through social proof (showing examples) or citing a prestigious source.
- 3
The Personal Stake
Explains the personal or emotional reasoning behind the creator's current choices related to the ability, humanizing the situation and building a deeper connection.
- 4
The Reciprocity Bridge
Explicitly connects the creator's success and the existence of the ability directly to the audience's support, framing the upcoming payoff as a deserved 'give back' rather than a simple gimmick.
Themes
Techniques
Trends
Post caption
What color should we make our profile chat?? The months is about to end, so next month, it’ll be whatever color is the top liked comment
Transcript
No, what color should I color my Instagram profile next? Currently, it's yellow and it's been yellow for about half a year already and I have about half a year left to make it any color I want. And so in case you don't know, I won this amazing award by Instagram called Instagram Rank and if you're one of those 25 winners, you get to change the color of your Instagram profile into any color you worst. And I personally chose yellow because it's my dad's favorite color, one of my favorite colors, and it's just become part of my visual identity. But here's the thing, why am I doing this? I understand that this feature is so crazy that only such a select small few of us get to experience it. And so much of what I stand for on here that everything I've built online is just as much yours as it is mine. Because if it wasn't for y'all enjoying my content, inspiring me to make more content, sharing the game, hanging out with y'all, building this community, I wouldn't have been awarded this feature. So I feel like it's only right to be able to share this perk with y'all. I will be changing my profile color to the top like comment on this post. So I'm excited to see what y'all pick. Peace.