Viral Hooks
Trending short videosSocial media feature update explainer
C

@claireliz_

TikTok · Greenscreen Talking Head

@claireliz_ is anyone else obsessed with instagram close friends?? ive been using it so much recently #igclosefriends #igupdates #closefriendsinstagram #closefriendslist #microinfluencertips #microinfluencertiktok #greenscreen

View original on TikTok

The edit1 shot · 0 text
Shots0:23

Performance

Views
220.2K
Likes
10.5K
Comments
121
Engagement
4.8%
Outlier
3×
Length · 13 Sept 2023
0:23

Video #8838 · Greenscreen Talking Head

Social media feature update explainerfrom @claireliz_

[01]

Overview

The creator expresses excitement about a new Instagram update, then uses a greenscreen to show and explain the feature that allows posting feed content to Close Friends. She compares it to the 'Finsta' concept, shares her personal take on its use, and ends by asking for audience opinions.

[02]

Simple outline

  1. 1Establish niche authority
  2. 2Announce a key update
  3. 3Provide a relatable analogy
  4. 4Prompt for audience reaction

[03]

Related videos

[04]

Classification

Concepts
BreakdownHeadlines
Elements
Image OverlayEngagement CTAJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 65%

An avid Instagram close friends user, I'm so excited about this new feature that they're dropping.

Visual hook · 35%

Direct-to-camera address with an expressive, excited facial expression and an emotive hand gesture (hand on chest).

[06]

Hook template

Steal this for your own video

As someone who [identity-specific behavior], I'm so excited about this new [platform] feature.

  • — As someone who posts on LinkedIn every single day, I'm so excited about this new scheduling feature.
  • — As someone who lives on Pinterest for recipe inspo, I'm so excited about this new shopping feature.
  • — As someone who runs multiple Etsy shops, I'm so excited about this new seller dashboard feature.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The creator immediately self-identifies as an expert or avid user within a specific community to establish credibility and capture the target audience's attention.

Payoff

A direct call to action that prompts the audience for their opinions, effectively turning the monologue into a community conversation to drive engagement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Insider Update

To deliver new information about a specific niche, contextualize its importance through a relatable analogy, and then leverage that shared understanding to generate community discussion.

  1. 1

    The Niche Identity Hook

    The creator opens by declaring their deep involvement in a specific subculture or user group, which simultaneously qualifies their opinion and filters for a highly engaged audience.

  2. 2

    The Information Drop

    The core piece of new information, update, or feature is announced, satisfying the initial curiosity created by the hook.

  3. 3

    The Relatability Bridge

    The new information is explained by comparing it to a well-understood, often nostalgic, concept from the community's shared past, making its value proposition instantly clear.

  4. 4

    The Personal Forecast

    The creator offers a nuanced prediction or personal opinion on how they will use this new development, adding a layer of authentic analysis and managing expectations.

Themes

  • social media evolution
  • digital privacy
  • nostalgia

Techniques

  • greenscreen
  • direct address

Trends

  • platform updates
  • creator economy news

Post caption

is anyone else obsessed with instagram close friends?? ive been using it so much recently #igclosefriends #igupdates #closefriendsinstagram #closefriendslist #microinfluencertips #microinfluencertiktok #greenscreen

Transcript

An avid Instagram close friends user, I'm so excited about this new feature that they're dropping. Instagram's rolling out a feature where now you can post in feed photos and reels to only your close friends. This makes me super nostalgic of Finsta, so it's kind of like you can still use your normal Instagram and make it your finsta. I definitely don't think I'll be using it as much as my close friend's stories, which I use literally 17 times a day, but let me know your guys' thoughts.

Social media feature update explainer | Viral Hooks