@atoz_social
TikTok · Yap
@atoz_social Do we love it?? Do we hate it???? Lmk what you think. It’s 5120 x 1080, ultra wide, and will be taking over your feed if it hasn’t already. #instagram #instagramposts #socialmediamarketing #marketingtips
Trending short videosExplaining new Instagram post format
The edit1 shot · 0 text
Shots0:22
Performance
- Views
- 703.9K
- Likes
- 2.9K
- Comments
- 84
- Engagement
- 0.4%
- Outlier
- 4×
- Length · 23 Sept 2025
- 0:22
Video #4508 · Yap
Explaining new Instagram post formatfrom @atoz_social
[01]
Overview
The creator announces and explains a new horizontal post format on Instagram, showing a screen recording of her feed as an example. She then provides her analysis on its best strategic uses, such as for news and previews, and concludes by asking viewers for their opinion.
[02]
Simple outline
- 1Announce new development
- 2Explain key attributes
- 3Provide strategic opinion
- 4Solicit audience feedback
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 65%
Instagram just dropped a brand new way you can post different videos and pictures.
Visual hook · 35%
A medium close-up of the creator speaking directly to the camera, with a screen recording of the Instagram app interface visible, immediately establishing the video's topic.
[06]
Hook template
Steal this for your own video
just dropped a brand-new way to .
- — Instagram just dropped a brand-new way to post horizontal videos and pictures.
- — LinkedIn just dropped a brand-new way to showcase your work.
- — YouTube just dropped a brand-new way to organize your videos.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct, urgent announcement of a new piece of information or a recent change, creating immediate curiosity and a sense of novelty.
Payoff
A direct call to action that invites the audience to share their own opinions, transforming passive consumption into active participation and driving engagement.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The 'Expert Take' Framework
To rapidly inform an audience about a new development, provide an expert analysis of its implications, and then leverage that analysis to spark community discussion.
- 1
The Technical Breakdown
Objectively describe the core characteristics and mechanics of the new development, answering the 'what is it?' question.
- 2
The Visual Corroboration
Show a real-world example of the development in action to make the abstract concept concrete and verifiable for the viewer.
- 3
The Impact Proclamation
State a bold prediction about the future significance or widespread effect of this development, answering the 'why should I care?' question.
- 4
The Strategic Application (Pro)
Offer a specific, positive use case or application for the new development, providing actionable value and demonstrating expertise.
- 5
The Strategic Limitation (Con)
Offer a contrasting limitation or a scenario where the development would be ineffective, demonstrating a balanced, trustworthy perspective.
- 6
The Conclusive Thesis
Summarize the entire analysis into a single, memorable, and actionable takeaway or final verdict.
Themes
Techniques
Trends
Post caption
Do we love it?? Do we hate it???? Lmk what you think. It’s 5120 x 1080, ultra wide, and will be taking over your feed if it hasn’t already. #instagram #instagramposts #socialmediamarketing #marketingtips
Transcript
Instagram just dropped a brand new way you can post different videos and pictures. It is a lot more horizontal and a lot more cropped. As you can see, I follow the canes. But, yes, this brand new dimension is going to definitely take over your feed. I think it's gonna be really great for promoting news, kind of doing, like, cinematic previews. I don't think it's gonna be very good to tell a whole story, but I think it's gonna be really great to tier stuff. Tell me what you think.