Viral Hooks
Trending short videosHomemade pizza making process
A

@andyhearnden

Instagram · Vlog

@andyhearnden New York Style Pepperoni & Hot Honey Pizza at home with @gozney Dome XL (Gen 2) Ingredients - 700g (24.7 oz) bread flour - 300g (10.6 oz) wholemeal flour - 25g (0.9 oz) cooking salt (not table salt), for the dough - 30ml (2 tbsp) olive oil - 20g (0.7 oz) sugar, for the dough - 5g (0.2 oz) dry yeast - 570ml (19.3 fl oz) water - 2 tins tomatoes, for the sauce - 10g (0.4 oz) salt, for the sauce - 5g (0.2 oz) sugar, for the sauce - 2g (0.07 oz) dried oregano, for the sauce - 400g (14 oz) low-moisture mozzarella, grated (about 100g per pizza) - 400g (14 oz) pepperoni, sliced (about 100g per pizza) - Hot honey, to drizzle - 1 small bunch fresh basil, leaves picked - Parmesan cheese, to grate over after baking 1. In a large bowl, combine bread flour, wholemeal flour, 20g sugar, dry yeast, and 570ml water. Mix by hand, then add 30ml olive oil and 25g salt. Knead briefly to distribute. 2. Knead on your workbench for 8-10 minutes until smooth. Cover and refrigerate for 48 hours. 3 hours before baking, remove from the fridge, divide into 400g portions, roll into tight balls, place on a greased tray, and prove at room temperature for 2-3 hours. 3. Preheat your oven to 400°C (752°F) at least an hour ahead to heat-soak. Note: NY-style pizzas bake at lower temps than Neapolitan — some shops go as low as 330°C (626°F). Experiment to find what works best. 4. Blend tinned tomatoes with 10g salt, 5g sugar, and dried oregano until smooth. Avoid over-blending to prevent air getting into the sauce. 5. Stretch the dough to fit your peel or baking surface. Top with tomato sauce, mozzarella, and pepperoni. 6. Bake for 5-6 minutes until the base is crispy and cheese is golden. Finish with hot honey, torn basil, and freshly grated Parmesan. #pizza #recipe #cooking

View original on Instagram

The edit1 shot · 2 text
Shots Text0:33

Performance

Views
752.3K
Likes
13.9K
Comments
125
Engagement
1.9%
Outlier
23.5×
Length · 28 May 2026
0:33

Video #30768 · Vlog

Homemade pizza making processfrom @andyhearnden

[01]

Overview

The creator begins by stating his opinion that the best pizza is homemade. He then demonstrates the entire process of making a pepperoni pizza, starting with stretching the dough, adding sauce, cheese, and pepperoni. The video follows him as he places the pizza into a high-temperature oven, bakes it, and removes the finished product. He concludes by adding final toppings like hot honey, fresh basil, and grated parmesan cheese before cutting and eating a slice.

[02]

Simple outline

  1. 1State a bold opinion
  2. 2Show the perfect end result
  3. 3Demonstrate the expert process
  4. 4Reveal the elevated product

[03]

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[04]

Classification

Format
Vlog
Concepts
Tutorial / How ToProcessSatisfying Process
Elements
Montage EditingMood MusicOverhead ShotFinal Result Hook
Account
Personal BrandBrand
Topics
CookingRecipes

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

PIZZA

Verbal hook · 60%

Only pizza worth having is pizza you make yourself in my opinion.

Visual hook · 25%

A man holds up a perfect slice of pizza, showcasing the final product, with a glowing pizza oven visible in the background.

[06]

Hook template

Steal this for your own video

The only [product] worth having is the one you make [yourself/at home] — and here's how I do it.

  • — The only pizza worth having is the one you make yourself — and here's how I do it.
  • — The only cold brew worth drinking is the one you make at home — and here's how I do it.
  • — The only skincare serum worth using is the one you make yourself — and here's how I do it.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A confident, slightly controversial declaration of superiority about the subject, presented alongside the ideal outcome to immediately establish high stakes and credibility.

Payoff

The final, elevated product is displayed as undeniable proof of the initial thesis, leaving the viewer with a sense of aspirational satisfaction and a clear understanding of the creator's mastery.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Thesis-Proof Process

Establish a strong, opinionated thesis, immediately prove it with the final result, and then walk through the masterful steps required to achieve it, culminating in an elevated final product.

  1. 1

    The Bold Thesis

    The creator makes a strong, subjective claim about the 'only' or 'best' way to do something, framing the entire video as proof of this opinion.

  2. 2

    The Upfront Payoff

    The creator immediately demonstrates the successful and satisfying end result of their thesis, validating the claim before the process is even shown to hook the viewer.

  3. 3

    The Artisan's Montage

    A rapid, sensory-rich sequence showing the key steps of the creation process, emphasizing skill, satisfying actions, and tactile details.

  4. 4

    The Crucible

    A dramatic beat showing the subject undergoing its most critical transformation, often involving a specialized tool or environment that signals expertise.

  5. 5

    The Glorious Emergence

    The subject is revealed in its perfected state post-transformation, delivering the primary visual payoff and fulfilling the promise of the hook.

  6. 6

    The Elevation Ritual

    A final, value-adding step is performed, elevating the result from 'great' to 'exceptional' and reinforcing the creator's unique expertise.

Themes

  • Homemade cooking
  • Food craftsmanship
  • DIY

Techniques

  • Montage editing
  • Close-up shots
  • Food styling

Post caption

New York Style Pepperoni & Hot Honey Pizza at home with @gozney Dome XL (Gen 2) Ingredients - 700g (24.7 oz) bread flour - 300g (10.6 oz) wholemeal flour - 25g (0.9 oz) cooking salt (not table salt), for the dough - 30ml (2 tbsp) olive oil - 20g (0.7 oz) sugar, for the dough - 5g (0.2 oz) dry yeast - 570ml (19.3 fl oz) water - 2 tins tomatoes, for the sauce - 10g (0.4 oz) salt, for the sauce - 5g (0.2 oz) sugar, for the sauce - 2g (0.07 oz) dried oregano, for the sauce - 400g (14 oz) low-moisture mozzarella, grated (about 100g per pizza) - 400g (14 oz) pepperoni, sliced (about 100g per pizza) - Hot honey, to drizzle - 1 small bunch fresh basil, leaves picked - Parmesan cheese, to grate over after baking 1. In a large bowl, combine bread flour, wholemeal flour, 20g sugar, dry yeast, and 570ml water. Mix by hand, then add 30ml olive oil and 25g salt. Knead briefly to distribute. 2. Knead on your workbench for 8-10 minutes until smooth. Cover and refrigerate for 48 hours. 3 hours before baking, remove from the fridge, divide into 400g portions, roll into tight balls, place on a greased tray, and prove at room temperature for 2-3 hours. 3. Preheat your oven to 400°C (752°F) at least an hour ahead to heat-soak. Note: NY-style pizzas bake at lower temps than Neapolitan — some shops go as low as 330°C (626°F). Experiment to find what works best. 4. Blend tinned tomatoes with 10g salt, 5g sugar, and dried oregano until smooth. Avoid over-blending to prevent air getting into the sauce. 5. Stretch the dough to fit your peel or baking surface. Top with tomato sauce, mozzarella, and pepperoni. 6. Bake for 5-6 minutes until the base is crispy and cheese is golden. Finish with hot honey, torn basil, and freshly grated Parmesan. #pizza #recipe #cooking

Text overlays

  • title · beginning

    PIZZA

  • contextual · beginning

    YOURSELF

Transcript

Only pizza worth having is pizza you make yourself in my opinion.