Viral Hooks
Trending short videosMaking gluten-free pizza from scratch
D

@davespizzaoven

Instagram · Vlog

@davespizzaoven Tested out a new Gluten Free New York Pizza recipe from my friends at @kingarthurbaking! Crispy, chewy, fluffy; all things you’d expect from a NY Pizza. And it only took a few hours to make which is ideal since I know patience is hard these days 😂 King Arthur is America’s #1 gluten free flour brand for a reason. It gives you everything you’d want from a traditional flour but without the gluten. Comment “GLUTEN FREE” and I will send you a link to the full recipe and process, plus a few tips I picked up along the way #summerofpizza #kingarthurbaking #sponsored

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Performance

Views
1.1M
Likes
39.6K
Comments
3.1K
Engagement
3.8%
Outlier
79.6×
Length · 23 Jul 2026
0:59

Video #37142 · Vlog

Making gluten-free pizza from scratchfrom @davespizzaoven

[01]

Overview

The creator demonstrates how to make a gluten-free New York-style pizza from scratch. He begins by showing the finished product, then walks through the entire process: mixing the dough ingredients, forming dough balls, letting them rest, shaping the crust on parchment paper, par-baking the crust, adding sauce and toppings, and completing the final bake. The video concludes with him garnishing, slicing, and eating the pizza, directing viewers to a website for the full recipe.

[02]

Simple outline

  1. 1Promise desired outcome
  2. 2Demonstrate key steps
  3. 3Reveal perfect result
  4. 4Provide resource link

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How ToProcess
Elements
VoiceoverFinal Result HookMontage Editing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 55%

Today, we're making gluten free New York pizza at home because gluten free people have feelings too.

Visual hook · 45%

A close-up shot of a fully cooked, golden-crusted pepperoni pizza being slid off a metal pizza peel onto a wooden board, immediately showcasing the appealing final product.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Showcase the ideal final product while stating an empathetic mission statement that validates a target audience's specific need or desire, immediately promising a high-quality solution.

Payoff

Reveals the final product, which perfectly matches the initial promise. This is followed by a sensory-rich sequence (e.g., slicing, garnishing) and a clear call to action directing the viewer to the full, detailed resource.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Aspirational How-To

A fast-paced, step-by-step instructional guide that begins by showing the perfect end result and an empathetic reason for the tutorial, then breaks the process into manageable, visually satisfying steps, culminating in the recreation of that initial perfect result.

  1. 1

    The Rapid-Fire Assembly

    Quickly presents all necessary components in a single shot, establishing the foundation and conveying that the process is straightforward and achievable.

  2. 2

    The Foundational Transformation

    Shows the first key creative action, turning raw ingredients into the core product, providing the first moment of tangible progress.

  3. 3

    The Anticipation Gap

    Deliberately inserts a required waiting period into the process, building suspense and viewer investment in the outcome.

  4. 4

    The Artisan Technique

    Demonstrates the crucial hands-on steps and 'pro-tips' that differentiate a basic attempt from a high-quality outcome, adding value and authority.

  5. 5

    The Mid-Process Victory

    Reveals a successful intermediate stage of the product, proving the process is working and building viewer confidence before the final step.

  6. 6

    The Personalization Mandate

    Encourages viewer creativity and ownership by explicitly giving permission to customize the final product to their own taste.

  7. 7

    The Final Push & Humanization

    Shows the final stage of creation, punctuated by a brief, charming, off-topic moment that builds a personal connection with the creator.

Themes

  • Home cooking
  • Gluten-free lifestyle
  • DIY

Techniques

  • Voiceover
  • Montage editing
  • Close-up food shots

Post caption

Tested out a new Gluten Free New York Pizza recipe from my friends at @kingarthurbaking! Crispy, chewy, fluffy; all things you’d expect from a NY Pizza. And it only took a few hours to make which is ideal since I know patience is hard these days 😂 King Arthur is America’s #1 gluten free flour brand for a reason. It gives you everything you’d want from a traditional flour but without the gluten. Comment “GLUTEN FREE” and I will send you a link to the full recipe and process, plus a few tips I picked up along the way #summerofpizza #kingarthurbaking #sponsored

Transcript

Today, we're making gluten free New York pizza at home because gluten free people have feelings too, and you deserve a recipe that's fluffy, crunchy, chewy, and thin, all the things that New York pizza should be. The dough starts with King Arthur gluten free pizza flour, yeast, salt, sugar, corn meal, warm water, and oil. Mix for about a minute until smooth, then form two dough balls with oiled hands and rest for one hour. After an hour, dust your counter and dough ball with flour, then start shaping the pizza starting in the middle, pushing out to form a crust until it's about nine inches. Next, we're gonna add Parmesan and cornmeal to lightly oiled parchment paper rank continue pressing out the dough ball until it's your preferred size. No for one hour and preheat your oven. After an hour, oil the crust and parbake the dough for about eight minutes. It should come out looking all golden ish brown like this and start building your pizza. I'm going classic pepperoni today, but do whatever you want. Back in the oven for about eight minutes, kiss your doggos, and hopefully your pizza should come out looking like this. Dress it up, slice it, and enjoy, my friends. You can find the full recipe and process at kingarthurbaking.com.