@impact
Instagram · Carousel
@impact It’s officially June which means Pride month is finally here. To celebrate the joyful month of liberation, Impact is highlighting some of our favorite LGBTQIA+ figures from actors, singers, activists, and writers. Who are some of your favorite LGBTQIA+ figures? ✍️ Words by @nardos.haile 🖌️ Design by @anukivv
Performance
Video #30782 · Carousel
[01]
This is a digital collage created to celebrate the start of Pride Month. It features a collection of cut-out images of famous LGBTQIA+ figures and allies against a colorful gradient background, with text overlays wishing a 'Happy Pride!' and providing context.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Happy Pride!
Verbal hook · 25%
It’s officially June which means Pride month is finally here.
Visual hook · 40%
A vibrant, multi-colored digital collage featuring a diverse group of recognizable public figures. The bright gradient background and the collection of faces from different eras create a visually dense and engaging composition that invites closer inspection.
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide functions as a 'Table of Contents' or 'Gallery Preview'. It uses a bold headline to declare the theme and a collage of images to tease the content of the upcoming slides, creating curiosity to swipe.
Payoff
The final slide or, in this case, the caption, concludes the list and pivots to a community-building call-to-action, asking the audience to contribute their own examples related to the theme to drive engagement.
[08]
The structural pattern this video runs on
Framework
The Thematic Showcase
Hooks the audience with a visually rich 'cover' slide that promises a curated collection, then delivers on that promise through a series of consistently formatted slides, each dedicated to a single item from the collection.
The Gallery Walk
A sequence of slides that systematically presents each featured item, delivering on the promise of the cover slide. This is the core content of the carousel.
It’s officially June which means Pride month is finally here. To celebrate the joyful month of liberation, Impact is highlighting some of our favorite LGBTQIA+ figures from actors, singers, activists, and writers. Who are some of your favorite LGBTQIA+ figures? ✍️ Words by @nardos.haile 🖌️ Design by @anukivv
branding · photo_0
impact
title · photo_0
Happy Pride!
informational · photo_0
Here are some of our favorite LGBTQIA+ public figures, advocates, and celebrities.