@impact
Instagram · Carousel
@impact Like ADÉLA points out in her new song, “Ain’t In LA,” the most talented music artists live all across the globe — not just in the U.S. Who’s an international pop star that you love? 💕 ✍️ Words by @austinashburn4 🖌️ Design by @anukivv
Performance
Video #39357 · Carousel
[01]
This is an editorial-style graphic that makes a statement about the rise of international pop stars. It features a bold headline, a collage of five female artists, and a concluding sentence on a bright lime-green background, designed to look like a digital magazine feature.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Most of today's biggest pop stars aren't from North America
Verbal hook · 20%
Who’s an international pop star that you love? 💕
Visual hook · 25%
The immediate visual hook is the vibrant, neon lime-green background which creates a strong color pop. This is combined with a dynamic collage of several female pop stars, leveraging human interest and celebrity recognition to capture attention.
[06]
Steal this for your own video
Most aren't actually from
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, counter-intuitive headline that challenges a common assumption to stop the scroll and create immediate intrigue.
Payoff
A concluding statement, typically at the bottom of the slide, that provides the 'so what?' or broader implication of the headline, giving the viewer a takeaway insight.
[08]
The structural pattern this video runs on
Framework
The Thesis Statement Frame
A single, impactful slide that presents a bold, counter-intuitive thesis as a headline, supports it with a collage of visual evidence, and provides a concluding insight to frame the conversation.
The Contrarian Thesis
The main text overlay presents the central, surprising argument in large, unmissable text, establishing the post's entire premise immediately.
The Visual Evidence Collage
A collection of images that serves as immediate, non-verbal proof for the headline's claim, making the argument feel instantly credible and populating the world of the thesis.
Like ADÉLA points out in her new song, “Ain’t In LA,” the most talented music artists live all across the globe — not just in the U.S. Who’s an international pop star that you love? 💕 ✍️ Words by @austinashburn4 🖌️ Design by @anukivv
branding · photo_0
impact
title · photo_0
Most of today's biggest pop stars aren't from North America
informational · photo_0
Now more than ever, the Western music market is embracing international talent.