@monetmcmichael
TikTok · Vlog
@monetmcmichael step one of my hair color journeyyyy !!! it’s bout time to have some fun omg 💅🏽💕💇🏾♀️🎀 a warm brunette for the summer chefs kisssss and it’ll only continue to lighten period !! i’m so hype to do purple soon 👀
Performance
Video #31033 · Vlog
[01]
The creator documents her first-ever hair dyeing experience at a salon. She begins by explaining her history of having 'virgin hair' and her decision to change it, then introduces the 'no bleach brunette' style she's getting. Throughout the video, she interacts with her stylist, shares inspiration photos for her current and future hair goals, welcomes friends who visit to support her, and shares personal anecdotes while the stylist applies foils to her hair.
[02]
[03]
384K12.1×Hair appointment start to finish@kennadilaine · Value Vlog
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5.5M132.1×Client's grey hair transformation reveal@amanda.salonalm · Before/After Transformation
209.2KCreator's hair evolution over years@anushcache · Evolution Showcase
270.8K7.3×Chatty hair dyeing routine vlog@abigailcanfieldd · Get Ready With Me
358.5K5.8×Music-driven hair styling process montage@kennadilaine · Process
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146.3K2.6×Sharing personal bad haircut story@biancamfernandez8 · Trendjacking
141.7K3.5×Comedic slick back hair GRWM@abigailcanfieldd · Get Ready With Me
1.3M5.4×Creator skips before for reveal@annaxsitar · Fourth Wall Break
254.9K6.8×Documenting the entire perm process@vostsvault · Value Vlog[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
dying my hair for the first time
Verbal hook · 50%
I've literally had virgin hair my whole life.
Visual hook · 5%
The creator speaks directly to the camera while holding a small, professional-style microphone to her mouth, set against the backdrop of a hair salon. This combination immediately signals a personal vlog or storytime format.
[06]
Steal this for your own video
I've literally had my whole — until today.
[07]
The promise the opener makes, and how the video pays it back
Hook
State a long-held personal identity or rule and immediately announce the intention to break it, creating instant stakes and a clear narrative promise.
Payoff
The video intentionally lacks a payoff. It ends mid-process, functioning as a cliffhanger that strongly incentivizes the viewer to follow for the conclusion in a subsequent video.
[08]
The structural pattern this video runs on
Framework
The Transformation Journey: Part 1
To document the beginning of a significant personal change, focusing on the 'why' and the 'how' while building maximum anticipation by withholding the final result. The narrative is amplified by social validation from peers, turning a personal event into a social spectacle.
The Sacred Cow Declaration
Establish a long-standing personal norm, limitation, or identity marker that the audience can relate to, setting the baseline for the transformation.
The Rebellion Justification
Provide a compelling and relatable reason for the impending change, framing it as necessary growth, evolution, or a cure for boredom.
The First Step Proclamation
Define the specific, manageable initial action being taken. This makes the journey feel approachable and sets clear, low-stakes expectations for the current video.
The Future Tease
Hint at a larger, more dramatic future goal related to the transformation, creating a long-term narrative arc that encourages viewers to follow the series.
The Social Validation Cascade
Introduce external figures (friends, experts, peers) who endorse and celebrate the decision, injecting energy, credibility, and social proof into the event.
The Process Montage & Anecdote
Fill the 'waiting' period of the physical transformation with a relevant personal story or anecdote that adds emotional depth and context to the journey, keeping the viewer engaged during lulls in the action.
step one of my hair color journeyyyy !!! it’s bout time to have some fun omg 💅🏽💕💇🏾♀️🎀 a warm brunette for the summer chefs kisssss and it’ll only continue to lighten period !! i’m so hype to do purple soon 👀
title · beginning
dying my hair for the first time
informational · beginning
NO BLEACH BRUNETTE
contextual · middle
i'm obsessed !!
contextual · middle
inspo for today omg
branding · middle
@tatiafata
contextual · middle
the hair queen herself
branding · middle
@jenn_starr12
contextual · middle
all the LA girlies pulled uppp
I've looked at virgin hair my whole life. My family has always told me growing up, like, don't touch it, don't cut it, don't dye it, don't do anything. Listen. It was cute up until I'm so bored of my default avatar. I need to start somewhere. I'm gonna lighten my hair today. It's a no bleach brunette. Let's see how it goes. I'm ready, girl. I trust you. And I'm still, like, kinda set on doing the purple eventually. Maybe fall. It'll give you tier to play with Yeah. Color and see how you like it. We just got started. Yes so happy to see you. You put me in the best hands. Good. I'm no, she's the freaking best. What? This is Jilzy. Hey, Jilzy. How's it looking back there? Amazing. She's nice and foiled. Shut up. My mom was like, no. You can't color it tier you're 18. Better as soon as I turned 18, I Yeah. My thing was, like, piercing. Like, he also had the best, curliest hair, the point where he was just like, okay. Like, I need to buzz my head off. I'm like, oh, you're shaving your head. Like, I'm like, do you know? And I was like, wait. Who am I?