Viral Hooks
Trending short videosDocumenting the entire perm process
V

@vostsvault

Instagram 路 Vlog

@vostsvault The result is 1000 times better than the start of the vid 馃槏馃槏馃槏

View original on Instagram

The edit1 shot 路 2 text
Shots Text1:48

Performance

Views
254.9K
Likes
5.4K
Comments
66
Engagement
2.1%
Outlier
6.8脳
Length 路 12 Oct 2026
1:48

Video #46971 路 Vlog

Documenting the entire perm processfrom @vostsvault

[01]

Overview

The creator documents his experience of getting a perm, starting with his decision due to his flat hair. He walks through London to a salon in Liberty, shows the consultation, the relaxing hair wash, the painful process of putting in rollers, the chemical treatment application, and waiting under a unique hair dryer, all while providing a humorous and detailed voiceover commentary.

[02]

Simple outline

  1. 1State relatable problem
  2. 2Document the process
  3. 3Highlight sensory details
  4. 4Build to final reveal

[03]

Related videos

[04]

Classification

Format
Concepts
Value VlogJourney DocumentationProcess
Elements
VoiceoverJump CutMontage EditingB-Roll CutawayImage OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

My New Perm Changed My Life

Verbal hook

I'm getting my perm done again because look how bloody flat my hair's looking at the moment.

Visual hook

A man with an expressive face holds the camera selfie-style while walking down a dynamic city street, creating a sense of movement and personal connection.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

State a clear, relatable problem and declare the intention to undergo a specific transformation process to solve it, creating an immediate before-and-after expectation.

Payoff

The final, dramatic reveal of the completed transformation, delivering on the promise established in the hook and providing a satisfying resolution to the journey.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Transformation Journey

Documenting a multi-step process from a relatable 'before' state to a desirable 'after' state, using the journey itself as the narrative content to build anticipation for the final reveal.

  1. 1

    The Justified Quest

    The narrator states the problem, introduces the chosen solution/destination, and justifies the decision (e.g., cost, quality) to establish stakes and viewer buy-in.

  2. 2

    Entering The Arena

    The narrator arrives at the location and introduces the key players or 'experts' involved, lending credibility and personality to the process.

  3. 3

    The Sensory Reward

    The narrator highlights an early, highly pleasurable, and relatable part of the process, framing it as a key value proposition that justifies the overall experience.

  4. 4

    The Unflattering Ordeal

    The narrator documents the most awkward, uncomfortable, or visually unappealing stage of the process, often using self-deprecating humor to maintain engagement and create contrast.

  5. 5

    The Core Procedure

    The narrator shows the central, most technical or 'magical' part of the transformation, explaining the function of unusual tools or substances.

  6. 6

    The Interlude

    The narrator documents a period of waiting or 'incubation,' filling the time with a secondary action or observation to maintain narrative momentum during a static phase.

Themes

  • self-care
  • grooming
  • personal transformation

Techniques

  • voiceover
  • montage editing
  • selfie-vlogging

Trends

  • process video
  • day-in-the-life vlog

Post caption

The result is 1000 times better than the start of the vid 馃槏馃槏馃槏

Text overlays

  • title 路 beginning

    My New Perm Changed My Life

  • contextual 路 middle

    *teaser

Transcript

I'm getting my perm done again because look how bloody flat my hair's looking at the moment. I've actually booked in a Liberty's today. I know it's a little bit uptown but it is the best money that I spend every six months. So let's go have fun. So I've jumped in at the Taylor Taylor salon in Liberty. Said hello to the guys and got sat down on me chair. And me and Stu, who is the Good, discussed the transformation that was about to take place, but little did I know how good it would be. And I've said it once and I'll say it again, the money that you spend on a perm, it's always worth it just because of the hair wash and the head massage you get at the start. Like, this geezer needs to pay rise for his techniques because they were tempted. But where there is pleasure, there is pain because then it was time to put the rollers in and these go in hard and they go in stinky. And I must admit better time I get this done, I never feel confident looking like my rank in the middle of London. Like, oh, Bailey, if you're watching this video, I've got a challenge for you to get this many rollers in your hair. And with that all said and done, we were nearing stinky treatment time. And this big white snake that you see going around my forehead is meant to prevent it going in my eyes. And then after getting me head bad for a few minutes, it was time to go on this funky contraption that I've never seen before. And as you know by now when we're in the salons, when we are given a menu, we take advantage of it. Also known

Documenting the entire perm process | Viral Hooks