@cloudandwindgolf
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@cloudandwindgolf And the rest is history #golfstyle #golfgrips #shortgame #golfswag #golfequipment
Trending short videosCreator's product design journey
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- Length · 24 Jul 2024
- 0:27
Video #31085 · Vlog
Creator's product design journeyfrom @cloudandwindgolf
[01]
Overview
The creator tells the origin story of his custom golf grips. He explains that he frequently lands in sand bunkers, which requires him to rake the sand. This repetitive task led him to an epiphany, comparing it to the meditative practice of tending a Zen garden and realizing golf is about composure. This insight inspired him to design the 'Zen grip,' which he reveals at the end before asking viewers to follow for more.
[02]
Simple outline
- 1State relatable niche problem
- 2Reveal unexpected philosophical insight
- 3Present product as the solution
- 4Issue a 'to be continued' CTA
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
How I designed my golf grips PT. 1
Verbal hook · 45%
This is how I design my golf grips, part one.
Visual hook · 10%
A man stands on a lush green golf course under a cloudy sky, holding a golf club and preparing to hit a ball. The setting and athletic posture create immediate visual interest.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct declaration of intent, promising a behind-the-scenes story about the creation of a product, immediately setting viewer expectations.
Payoff
A direct call to action that frames the story as ongoing, encouraging the viewer to follow for the next chapter and fostering a sense of community around the brand's journey.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Epiphany Origin Story
To frame a product's creation as the result of a personal, relatable struggle that led to a profound philosophical insight. The product is not just a tool, but the physical embodiment of that epiphany.
- 1
The Chronic Pain Point
Establishes a common, frustrating problem specific to the target niche, creating immediate relatability and shared experience.
- 2
The Mundane Metaphor
Connects the mundane, frustrating task associated with the problem to an unexpected, aspirational, or philosophical concept.
- 3
The Philosophical Breakthrough
Articulates the core 'aha' moment or insight derived from the metaphor, reframing the initial problem into a deeper, more meaningful challenge.
- 4
The Design Mandate
Translates the philosophical insight into a clear, actionable mission statement for creating a solution.
- 5
The Embodied Solution
Reveals the product as the tangible outcome of the entire intellectual and emotional journey, positioning it as more than just an object.
Themes
Techniques
Post caption
And the rest is history #golfstyle #golfgrips #shortgame #golfswag #golfequipment
Text overlays
title · beginning
How I designed my golf grips PT. 1
contextual · beginning
I always find the bunker
contextual · beginning
and that means I had to rake the bunker
contextual · middle
I always thought that raking the bunker
contextual · middle
how they take care of the sand in the Zen gardens
contextual · middle
and one day it just clicked for me
informational · middle
bunker shots or even golf in general
informational · middle
is all about composure and inner peace
contextual · middle
I wanted to design something in respect to that
contextual · end
and after a few months I have the Zen grip in my hand
call-to-action · end
follow us to see more of our grips and learn about our journey
Transcript
This is how I design my golf grips, part one. I always find the bunker way too often, and that means I bad to rake the bunker a lot. I always thought that raking the bunker is just like how they take care of the sand in the Zen gardens. And one day it just clicked for me. Bunker shots or even golfing in general is all about composure and inner peace. I wanted to design something in respect to that. And after a few months, I have the Zen grip in my head. Follow us to see more of our grips and learn about our journey.