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Trending short videosEclectic fashion brand community lookbook
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@heavn

Instagram · Carousel

@heavn heaven couch photo with 69 of heaven’s fans 💓 wearing their own collections + the new spring 2024 season <3

View original on Instagram

Performance

Views
1.1M
Likes
73.9K
Comments
971
Engagement
6.8%

Video #6737 · Carousel

Eclectic fashion brand community lookbookfrom @heavn

[01]

Overview

This is a 10-photo carousel post functioning as a fashion lookbook for the brand 'Heaven'. It features a large, diverse group of young people, described as fans, modeling the brand's Spring 2024 collection in a studio setting with a green couch as a central prop. The purpose is to showcase the new apparel in an authentic, community-focused way that highlights individuality and alternative style.

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Related videos

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Classification

Format
Concepts
Inspo LookbookShowcase Carousel
Elements
Solid Color BackgroundConsistent Visual Theme
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

heaven couch photo with 69 of heaven’s fans

Visual hook · 85%

The immediate visual hook is the large, diverse cast of young people with eclectic and eye-catching personal styles, including vibrant hair colors, unique makeup, and alternative fashion choices. The consistent green couch against a stark white background makes the colorful outfits and personalities pop, creating a strong visual pattern and drawing the viewer in to see each individual look.

[06]

Hook template

Steal this for your own video

Photograph a large, diverse group of [community members] in [bold personal styles] around a single [signature prop] against a clean, contrasting backdrop.

  • — Photograph a large, diverse group of sneaker collectors in rare, colorful sneakers around a single bright-red bench against a clean white backdrop.
  • — Photograph a large, diverse group of bakery regulars in expressive everyday outfits around a single pastel cake table against a clean white backdrop.
  • — Photograph a large, diverse group of gaming fans in cosplay and statement makeup around a single neon arcade cabinet against a clean black backdrop.

Themes

  • Youth Culture
  • Individuality
  • Subculture Fashion
  • Community

Techniques

  • Studio Lighting
  • Group Portraiture
  • Consistent Styling

Trends

  • Y2K Revival
  • Community-Based Marketing
  • Diverse Casting

Post caption

heaven couch photo with 69 of heaven’s fans 💓 wearing their own collections + the new spring 2024 season <3

Eclectic fashion brand community lookbook | Viral Hooks