@jacquemus
Instagram · Vlog
@jacquemus Bonjour! 🩵 @isabelle.huppert @bn_sj2013 @meretmanon @siennaspiro @lenamahfouf @alexandramalenaleclerc @kiernanshipka Elodie Bouchez @samcorlett @tinakunakey @fakemink @alizeeofficiel @haidaraeye @vassili.schneider Liline Jacquemus @stephanebak @quenblackwell Video: @theodegueltzl
Performance
Video #35253 · Vlog
[01]
The video presents a montage of various models and celebrities, including Isabelle Huppert and Park Seo-joon, posing individually against a scenic ocean backdrop. Each person turns to the camera and says 'Bonjour,' creating a collective greeting before the video concludes with the brand name 'Jacquemus' displayed on screen.
[02]
[03]
6.9M2.3×Celebrity montage with repeated phrase@jacquemus · Brand Showcase
2.6MFast-paced brand model showcase@jacquemus · Brand Showcase
13.2M21.2×Cinematic fashion film on coastline@jacquemus · Lifestyle Showcase
955.3KFounder's childhood dream becomes reality@jacquemus · Origin Story
1.4MReplying to comment with video@jacquemus · Q&A Response
1.8MCandid celebrity conversation by lake@jacquemus · Behind The Scenes
8.5M3×Fast montage of brand event@jacquemus · Event Showcase
17.1M21×French soccer team models new collection@nikefootball · Hype Teaser
1.6MCelebrities mingling at fashion event@jacquemus · Event Showcase
14.2M4.7×Fashion show runway collection showcase@jacquemus · Brand Showcase
6.3M2.2×Rapid fire interview with model@jacquemus · Rapid Fire Listicle
6.9M2.4×Celebrity front row fashion show@jacquemus · Event Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Bonjour
Visual hook · 65%
A well-dressed woman poses against a scenic, high-contrast coastal backdrop with a bright blue sea.
[06]
Steal this for your own video
A poses against a and delivers a single to camera.
[07]
The promise the opener makes, and how the video pays it back
Hook
The video begins in-media-res with the first subject performing the core repeating action, immediately establishing the video's central pattern and theme without introduction.
Payoff
The final subject breaks the established static pattern with a dynamic exit, leading directly into a clean, text-based reveal of the central brand or message.
[08]
The structural pattern this video runs on
Framework
The Rhythmic Showcase
A rapid-fire presentation of diverse subjects, each performing the same simple, signature action or phrase, creating a hypnotic and visually engaging montage that culminates in a brand reveal.
The Showcase Carousel
A continuous, rhythmically edited sequence where multiple, diverse subjects are introduced one after another. Each subject performs the same core action, creating a hypnotic loop that builds anticipation for the next variation.
Bonjour! 🩵 @isabelle.huppert @bn_sj2013 @meretmanon @siennaspiro @lenamahfouf @alexandramalenaleclerc @kiernanshipka Elodie Bouchez @samcorlett @tinakunakey @fakemink @alizeeofficiel @haidaraeye @vassili.schneider Liline Jacquemus @stephanebak @quenblackwell Video: @theodegueltzl
branding · end
JACQUEMUS