Viral Hooks
Trending short videosCreator lists cool indie newspapers
E

@ediepeffley

Instagram · Speaker address

@ediepeffley Listed below for your convenience 🤭 now go unleash your inner grandpa - @goodgoodgoodco - @playsundayclub - @thekindnesscompanyhq - Bookmarks…. No insta srrrryyyyy #newspapers #screentime #booktok #unplugged #reels

View original on Instagram

The edit1 shot · 11 text
Shots Text1:05

Performance

Views
2.9M
Likes
244.4K
Comments
241
Engagement
8.6%
Outlier
655.7×
Length · 17 May 2026
1:05

Video #31446 · Speaker address

Creator lists cool indie newspapersfrom @ediepeffley

[01]

Overview

The creator presents a rapid-fire list of four 'cool newspapers' and magazines for people looking to reduce their screen time. She introduces each publication by name, explains its unique focus—from good news and puzzles to history and book reviews—and uses on-screen graphics to show examples of their content, concluding her case for these analog media alternatives.

[02]

Simple outline

  1. 1State relatable problem
  2. 2Present curated alternative
  3. 3Showcase niche variety
  4. 4Deliver confident conclusion

[03]

Related videos

[04]

Classification

Concepts
Rapid Fire ListicleBuying List
Elements
Image OverlayJump CutText OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

cool newspapers

Verbal hook · 50%

Cool newspapers for people who want to lower their screen time.

Visual hook · 5%

A person wearing a backwards cap, sunglasses indoors, and holding a small microphone, presenting in a stylized, reporter-like manner in front of a large corkboard.

[06]

Hook template

Steal this for your own video

Cool [content format] for people who want to [desired lifestyle shift].

  • — Cool newsletters for people who want to stop doom-scrolling.
  • — Cool board games for people who want to spend less time on their phones.
  • — Cool cookbooks for people who want to stop watching recipe videos online.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

State a common problem or desire ('want to lower their screen time') and promise a list of unique, curated solutions ('cool newspapers').

Payoff

A short, definitive closing statement ('I rest my case') that asserts the value of the presented list and concludes the video with confidence.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Curated Alternative

Presenting a curated list of niche, physical/offline alternatives as a solution to a common digital-age problem, with each item targeting a different user motivation.

  1. 1

    The Broad Solution

    Introduce the first item on the list, which serves as a general, widely appealing solution to the stated problem (e.g., a source of positive news).

  2. 2

    The Activity-Based Solution

    Introduce the second item, which focuses on an interactive or hands-on alternative, appealing to a different user motivation (e.g., puzzles and games).

  3. 3

    The Intellectual Solution

    Introduce the third item, which caters to a specific niche interest or desire for learning (e.g., history).

  4. 4

    The Hobbyist Solution

    Introduce the final item, which targets a well-defined hobby community, offering a curated experience outside of mainstream digital platforms (e.g., a magazine for book lovers).

Themes

  • Digital detox
  • Support for independent media
  • Finding joy in analog activities

Techniques

  • Numbered listicle
  • Direct address
  • Visual aids

Trends

  • Reducing screen time
  • BookTok / Reading culture

Post caption

Listed below for your convenience 🤭 now go unleash your inner grandpa - @goodgoodgoodco - @playsundayclub - @thekindnesscompanyhq - Bookmarks…. No insta srrrryyyyy #newspapers #screentime #booktok #unplugged #reels

Text overlays

  • title · beginning

    cool newspapers

  • title · beginning

    cool newspapers for people who want to lower their screentime

  • informational · beginning

    1

  • informational · beginning

    GOOD GOOD GOOD NEWSPAPER

  • informational · middle

    2

  • informational · middle

    THE SUNDAY CLUB

  • informational · middle

    3

  • informational · middle

    HISTORY NATION

  • informational · middle

    4

  • informational · middle

    BOOKMARKS

  • informational · end

    500 BOOKS

Transcript

Cool newspapers for people who want to lower their screen time. Number one. Good good good newspaper. This is a monthly print about good stories that are happening all around the world. It was kind of made to counteract all of the really bad news we hear all the time. All they do is share great news happening about people volunteering or good things happening in politics. Politics. They're bright. It's colorful. Number two, the Sunday club. This is a quarterly newspaper that's focused on pushing out puzzles. Any puzzle you can think of, they drop it in like six pages. It's awesome. I'm doing puzzles I've never even heard of. This would be really good for people who like Wordle and want more of Wordle. Number three, History Nation. This is a monthly newspaper that focuses on publishing historical stories. It's your classic history class, but in newspaper form. You can read about conquests, about interesting artifacts. Number four, Bookmarks. Bookmarks is a bimonthly magazine that is made by book lovers for book lovers. Essentially, their team reads 500 good and then does little mini reviews of them. So this is a great way to find new books that isn't on TikTok, Reddit, Good, etcetera, etcetera, etcetera. I rest my case.

Creator lists cool indie newspapers | Viral Hooks