Viral Hooks
Trending short videosStyled product shot of Caesar chips.
G

@getgraza

Instagram · Carousel

@getgraza THEY’RE HERE!!!! 🥔✨ Our beloved Extra Virgin Olive Oil Potato Chips — now available in FOUR FLAVORS!!!!! 🧄 Zesty Caesar 🌶️ Hot ‘N Sweet ✨ Sea Salt & Vinegar 🥔 Classic Sea Salt What makes these chippers so dang tasty!? We take very special yellow skin, yellow flesh potatoes and cook ‘em in 100% Extra Virgin Olive Oil until they’re perfectly golden and delightfully crisp! Then we add the perfect sprinkle of salt & seasoning 🤌 Keep your eyes peeled 👀 🥔 These taters are rolling out at @target stores nationwide!!! Link in bio to find ‘em near you 🙂

View original on Instagram

Performance

Views
271.6K
Likes
18.1K
Comments
459
Engagement
6.8%
Outlier
5.7×

Video #31639 · Carousel

Styled product shot of Caesar chips.from @getgraza

[01]

Overview

A professional, styled product photograph announcing a new 'Zesty Caesar' flavor of Graza potato chips. The chip bag is the central focus, surrounded by the ingredients of a Caesar salad—romaine lettuce, a wedge of parmesan cheese, croutons, and dressing—to visually communicate the flavor profile in a creative and appetizing way.

[03]

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[04]

Classification

Format
Carousel
Concepts
Product ShowcaseThemed Announcement
Elements
Thematic StagingShallow Depth of Field
Account
Brand
Topics
FoodCPGBrand MarketingProduct Launch

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

THEY’RE HERE!!!! 🥔✨ Our beloved Extra Virgin Olive Oil Potato Chips — now available in FOUR FLAVORS!!!!!

Visual hook · 65%

A vibrant and artfully messy composition featuring a bag of chips surrounded by the deconstructed ingredients of a Caesar salad (romaine lettuce, parmesan, croutons). The strong color contrast between the green packaging, fresh lettuce, and white background creates immediate visual interest and communicates the product's flavor profile.

[06]

Hook template

Steal this for your own video

Center a [product] in a bold [packaging color] package, then surround it with artfully scattered, recognizable [flavor-profile ingredients] against a clean, high-contrast background.

  • — Center a sparkling water can in a bold coral package, then surround it with artfully scattered, recognizable blood oranges and rosemary against a clean, high-contrast background.
  • — Center a skincare serum in a bold cobalt package, then surround it with artfully scattered, recognizable blueberries and water droplets against a clean, high-contrast background.
  • — Center a pet treat bag in a bold yellow package, then surround it with artfully scattered, recognizable pumpkin pieces and oat flakes against a clean, high-contrast background.

Themes

  • new product launch
  • flavor profile
  • gourmet snacks
  • quality ingredients

Techniques

  • food styling
  • product photography
  • shallow depth of field
  • studio lighting

Trends

  • deconstructed food styling
  • ingredient-forward marketing

Post caption

THEY’RE HERE!!!! 🥔✨ Our beloved Extra Virgin Olive Oil Potato Chips — now available in FOUR FLAVORS!!!!! 🧄 Zesty Caesar 🌶️ Hot ‘N Sweet ✨ Sea Salt & Vinegar 🥔 Classic Sea Salt What makes these chippers so dang tasty!? We take very special yellow skin, yellow flesh potatoes and cook ‘em in 100% Extra Virgin Olive Oil until they’re perfectly golden and delightfully crisp! Then we add the perfect sprinkle of salt & seasoning 🤌 Keep your eyes peeled 👀 🥔 These taters are rolling out at @target stores nationwide!!! Link in bio to find ‘em near you 🙂

Styled product shot of Caesar chips. | Viral Hooks