@kathrynlturner
TikTok · Vlog
Trending short videosBrand expert showcases new products
The edit1 shot · 8 text
Shots Text1:33
Performance
- Views
- 979.5K
- Likes
- 111.3K
- Comments
- 833
- Engagement
- 11.5%
- Outlier
- 1959×
- Length · 5 Jun 2026
- 1:33
Video #31678 · Vlog
Brand expert showcases new productsfrom @kathrynlturner
[01]
Overview
The creator, the Director of Product Development at M&S Foods, gives a personal tour of a store to showcase her favorite newly launched products. She starts with pre-marinated chicken, moves to fruit salads and kebabs, highlights a protein-rich overnight oats product, and finishes by presenting two "shaker cucumber" snacks inspired by a TikTok trend. She concludes by showing her purchases for the day.
[02]
Simple outline
- 1Establish expert authority
- 2Showcase problem-solving items
- 3Highlight convenient options
- 4Connect to viral trend
- 5Conclude with personal haul
[03]
Related videos
2.3M3021×Food developer presents viral snacks@kathrynlturner · Showcase
854.5K956.9×Expert product tour in store@kathrynlturner · Product Showcase
729.6K817.1×Expert showcases in-store product gems@kathrynlturner · Showcase
1.3M1458.6×Expert showcases new food products@kathrynlturner · Showcase
348K467.1×Food director's product journey@kathrynlturner · Behind The Scenes
2.2M2456.5×Brand expert explains product origin@kathrynlturner · Origin Story
1.4M2396.1×Insider shares product story hack@kathrynlturner · Origin Story
138.5KCreator's weekly food inventory tour@jared1s · Showcase
361.9K9.3×Showcasing a farmers market haul@jared1s · Lifestyle Showcase
1.7M36.3×Creator showcases weekly grocery haul@jared1s · Showcase
976.8K1.7×Weekly grocery haul showcase@jared1s · Buying List
733.8K26×Farmers market grocery shopping vlog@jared1s · Showcase[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 40%
Hi. I'm Catherine, director of product development at M and S Foods.
Visual hook · 60%
The creator is standing directly in front of a large, recognizable M&S Simply Food storefront sign, immediately establishing brand context and authority.
[06]
Hook template
Steal this for your own video
I'm standing in front of , and I'm going to show you .
- — I'm standing in front of a Whole Foods, and I'm going to show you the new products our buyers actually fought to get on shelves.
- — I'm standing in front of a Nike flagship store, and I'm going to show you the pieces our design team is most proud of this season.
- — I'm standing in front of an IKEA, and I'm going to show you the hidden gems our interior stylists keep buying for their own homes.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An expert introduces themselves by title and location, immediately establishing credibility and promising to reveal their personal favorites.
Payoff
The host concludes the 'shopping trip' by showing their final selection, summarizing how each item will be used in their own life, making the products feel practical and integrated.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Insider's Tour
An authoritative figure guides the audience through a curated selection of new or noteworthy items, framing each as a solution to a specific need or desire, creating a sense of exclusive discovery.
- 1
The Authority Introduction
The host states their expert role and the video's purpose: to share a curated list of personal favorites, setting the stage for a guided discovery.
- 2
The Relatable Solution
The first item category is introduced by framing it as a direct solution to a common, relatable frustration or inconvenience. A specific example is highlighted as a 'personal favorite' to build trust.
- 3
The Aspirational Showcase
The tour moves to a new location to present items that appeal to a desire for health, freshness, or ease, reinforcing the value proposition of convenience.
- 4
The 'Spontaneous' Discovery
The host breaks the planned path to 'discover' and highlight another favorite item, creating a sense of authenticity and genuine enthusiasm that makes the recommendations feel less scripted.
- 5
The Trend Capitalization
The final and key product is revealed, explicitly linking it to a known viral trend on the platform, demonstrating cultural awareness and offering an easy way for the viewer to participate.
Themes
Techniques
Trends
Text overlays
contextual · middle
GARLIC & LEMON HERB MARINATED MINI CHICKEN BREAST FLATTIES, PIRI PIRI MARINATED MINI CHICKEN BREAST FLATTIES, TANDOORI MARINATED BONELESS CHICKEN THIGHS, THAI CURRY MARINATED BONELESS CHICKEN THIGHS
contextual · middle
JALAPENO & HERB MARINATED MINI CHICKEN BREAST FLATTIES
contextual · middle
M&S CITRUS BOOST, M&S BERRY BLUSH
contextual · middle
M&S WATERMELON & LIME
contextual · middle
M&S PINEAPPLE & LIME 6 KEBABS
contextual · middle
M&S 16g Protein TRIFLE OVERNIGHT OATS
contextual · middle
LIMITED EDITION M&S THE SPICY SHAKE-A-CUCUMBER
contextual · middle
LIMITED EDITION M&S BIG DILL SHAKE-A-CUCUMBER
Transcript
Hi. I'm Catherine, director of product development at M and S Foods. Let's pop into tier food hall to show you some of my favorite products that have launched this week. So this week, we've launched five, what we're calling, bags of flavor, and it's chicken already marinated for you in the bag. So I don't know about you, but when I look at a recipe in the morning for that evening and it says marinate your chicken overnight, my heart sinks because Bad haven't been that organized. But this has all been done for you. Always store covered ingredients, and this is my personal favorite, which is jalapeno and herb. A few of you have posted about these on TikTok, but these are our new fruit salads with tier dressing, which I absolutely love. So fresh, so zingy. And then also we've got watermelon and lime rank pineapple and lime kebabs, another great healthy snack. Okay. Let's go and find the shakers. Oh, before we do though, try some overnight oats, one of my favorite. Overnight oats with chia seeds, two really good protein, and then it's got a custard style yogurt and a raspberry compote. I love this. Thanks to everybody on TikTok who started the viral trend of the shaker cucumbers where you slice your cucumber and you put a really lovely dressing with it and then you shake it up and all your cucumber gets coated. We've launched two this week, a shaker cucumber with a spicy sesame and mayonnaise dressing. Also, the big dill is with a gherkin cream and cheese dressing. These are just perfect for your lunch or an afternoon snack. So that's me done. Got Phillipa's light, my chicken jalapeno, and also my snack for my desk, my big dill shaker cucumber. See you soon.