@naomi_senggg
Instagram · Vlog
@naomi_senggg Spent the afternoon learning about my hair concerns, getting a scalp diagnosis, and discovering products made for weakened hair prone to hair fall 💆🏻♀️ If you’re near Mid Valley, it’s permanently open now so go check it out 🤍 @kerastase_midvalleykl #KerastaseMY #Kérastase_MVKL @kerastase_official
Performance
Video #32044 · Vlog
[01]
The creator takes viewers to the launch of a new Kérastase kiosk in a mall, showcasing the event's ribbon-cutting ceremony and atmosphere. She shares her personal experience getting a scalp diagnosis, then highlights the Kérastase Genesis Serum, explaining its benefits and key ingredients for hair fall. The video concludes with a call-to-action, encouraging viewers to visit the new location and follow the brand's social media for updates.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
come with me
Verbal hook · 30%
Come with me to the launch of Kerista's second kiosk in Malaysia.
Visual hook · 15%
A wide, sweeping shot of a brightly lit, modern, and aesthetically pleasing Kérastase kiosk in a shopping mall, establishing a premium and inviting atmosphere.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, personal invitation ('Come with me to...') that frames the content as an exclusive, behind-the-scenes experience, immediately establishing a vlog-style rapport.
Payoff
A direct and actionable Call to Action that tells the viewer exactly where to go, why they should go (e.g., deals, samples), and what to do next to engage further with the brand.
[08]
The structural pattern this video runs on
Framework
The Experiential Funnel
To guide the viewer from the broad appeal of an exclusive event down to a specific, problem-solving product, culminating in an actionable step for the viewer to take.
The Scene Setter
Establishes the context and aspirational quality of the event or location, showcasing the general ambiance and key activities to create initial intrigue and set a premium tone.
The Personalized Value Proposition
Shifts from a general overview to a specific, personalized experience (like a diagnosis or consultation) that demonstrates expertise and provides unique, tailored value to the individual.
The Hero's Introduction
Narrows the focus from the overall experience to a single 'hero' product or solution that stood out, creating a clear focal point for the rest of the narrative.
The Justification Deep Dive
Connects the hero product to a relatable user problem and then provides a logical, feature-based, or scientific explanation of *why* it is the effective solution, building credibility and trust.
The Experiential Summary
Broadens the focus back out to summarize the overall experience in positive emotional terms ('fun,' 'informative'), reinforcing the event's value and often including social proof.
Spent the afternoon learning about my hair concerns, getting a scalp diagnosis, and discovering products made for weakened hair prone to hair fall 💆🏻♀️ If you’re near Mid Valley, it’s permanently open now so go check it out 🤍 @kerastase_midvalleykl #KerastaseMY #Kérastase_MVKL @kerastase_official
contextual · beginning
come with me to the launch of Kérastase 2nd kiosk in Malaysia
contextual · beginning
I got invited to their new kiosk opening at Mid Valley
contextual · middle
and even did a scalp diagnosis to better understand my hair concerns
informational · middle
one product that really stood out to me was the Kérastase Genesis Serum
informational · middle
I learned that this serum is made for weakened hair that's prone to falling
informational · middle
and it contains ingredients like 1.5% Aminexil to help reduce hair fall
call-to-action · end
the kiosk is permanently open now so go check it out for deals samples
branding · end
@kerastase_midvalleykl for updates
Come with me to the launch of Kerista's second kiosk in Malaysia. I got invited to their new kiosk opening at Mid Valley and honestly, the whole better was so pretty. I spent the afternoon exploring the space, learning more about their hair care rank, and even did a scalp diagnosis to better understand my hair concerns. One product that really stood out to me was the Keras slash Genesis serum because as someone who styles my hair quite often for content, hair fall is definitely something I pay attention to. I learned that this serum is made for weakened hair that's prone to falling and it contains ingredients like 1.5% amidexyl to help reduce hair fall, ginger extract to help strengthen the scalp barrier, and caffeine to stimulate microcirculation for healthy looking hair. Overall, it was such a fun and informative experience, and I love getting to learn more about the products in person. If you're around Mid Valley, the kiosk is permanently open yes, so go check it out for deals, samples, and more, and follow care stats underscore mid valley k l for updates.