@kinso.app
TikTok · Skit
@kinso.app POV: your bosses think they’re Alex Hormozi
@kinso.app
TikTok · Skit
@kinso.app POV: your bosses think they’re Alex Hormozi
Performance
Video #33136 · Skit
[01]
The video presents a comedic skit where an employee deals with her two bosses who have recently read an Alex Hormozi book and are now embodying his persona. The creator portrays the bosses spouting mangled business advice, dismissing the employee with 'grindset' platitudes, and adopting Hormozi's signature look, while the employee and her colleagues react with a mix of frustration and amusement. The skit culminates with the bosses forcing the employee to adopt their new style, humorously showing the spread of the cringey workplace culture.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
POV: your bosses think they’re Alex Hormozi
Verbal hook · 25%
You need to do so much volume that you become undeniable.
Visual hook · 20%
A man dressed in a flannel, backwards cap, and a nose strip (mimicking a specific persona) energetically lectures a female employee who is focused on her laptop, creating immediate character and situational intrigue.
[07]
The promise the opener makes, and how the video pays it back
Hook
A 'Point of View' text overlay that establishes a highly relatable but absurd scenario involving a specific subculture or archetype, immediately confirmed by a character's dialogue.
Payoff
A visual gag that resolves the conflict by showing the protagonist has succumbed to the absurdity, creating a final, memorable comedic moment.
[08]
The structural pattern this video runs on
Framework
The Culture Contagion
A comedic sketch that introduces an absurd new philosophy adopted by authority figures, shows the frustrating and nonsensical consequences for a subordinate, and ends with the subordinate being forced to adopt the same absurd behavior as a punchline.
The Premise Declaration
An opening scene that immediately demonstrates the absurd new behavior or philosophy of a group/authority figure.
The Protagonist's Context
The main character, who is subject to this new behavior, breaks the fourth wall to explain the situation to the audience, grounding the premise.
The Absurdist Demonstration
A set-piece scene where the group's new philosophy is applied in a practical setting, resulting in nonsensical or humorous outcomes.
The Personal Impact Vignette
A short interaction showing how the new philosophy directly and negatively impacts the protagonist in a one-on-one situation.
The External Corroboration
A quick cut to outside observers who are shown reacting with ridicule or disbelief to the group's behavior, validating the protagonist's (and viewer's) perspective.
The Ironic Accusation
The authority figure confronts the protagonist, using their flawed new logic to criticize something about the protagonist that the authority figure themselves controls.
The Protagonist's Rebuttal
The protagonist, in a confessional to the camera, points out the obvious and frustrating flaw in the authority figure's accusation.
The Final Assimilation
The video concludes with a visual punchline showing the protagonist has been forced to conform and has now adopted the same absurd behaviors or appearance of the group.
POV: your bosses think they’re Alex Hormozi
title · beginning
POV: your bosses think they’re Alex Hormozi
Need to do so much volume that you become undeniable. We're best days away from launching Kinso, but they've just read the Hormozi book. So how are we gonna price Kinso? The easiest way to make a million dollars is to buy something worth 10 for 9 and sell it for $10,000,000. Hey. Do you reckon I could have a minute of your time? Nope. Do you want someone to respect your time? Stop getting so much away. Lumberjacks. Look at that. I think they're going for her mosey, but they just look like zesty lumberjacks. How much money are you leaving on the table right now? Well, you you pay me a salary. Exactly. It's capped. It's not scalable. You literally pay my salary. Capped capped by you. Just pay me more. Just trust me. Trust me. So I guess this is happening no.