@cocobellycakes
Instagram · Vlog
@cocobellycakes Do you want @noodlescompany for your special day? Use code ENGAGED15 to get 15% off a wedding related catering order. If you spend $1000 or more from June 9 - July 15, you’ll be eligible to win $10,000 CASH towards your honeymoon from Noodles & Company. 🍝💍 #weddingcake #macandcheese #WeddingFood #Sponsored
Performance
Video #33150 · Vlog
[01]
The creator documents the process of fulfilling a bride's unique request for a macaroni and cheese-themed wedding cake. She builds the multi-tiered cake structure from Rice Krispies treats, frosts it, and then meticulously handcrafts 521 individual macaroni noodles from fondant. After creating a 'cheese sauce' from melted white chocolate, she assembles the mac and cheese waterfall on the cake, then pivots to a sponsored promotion for Noodles & Company's catering services, detailing a discount code and a honeymoon giveaway.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
POV: The bride loves noods
Verbal hook · 25%
This bride had one request.
Visual hook · 20%
An extreme close-up of a multi-tiered white wedding cake with a large section cut out, revealing a waterfall of macaroni and cheese spilling down the side.
[06]
Steal this for your own video
POV: The wants
[07]
The promise the opener makes, and how the video pays it back
Hook
A visually jarring shot of the final, unconventional product combined with a short, intriguing text overlay that establishes a bizarre premise.
Payoff
A final, triumphant presentation of the completed project from multiple angles, often featuring the creator's proud and happy reaction to provide emotional closure and reinforce the success of the endeavor.
[08]
The structural pattern this video runs on
Framework
The Deceptive Masterpiece
To showcase an extreme, custom creation based on a bizarre client request, revealing a surprising 'it's not what it seems' twist in the materials, and then pivoting to a sponsored, practical alternative for the audience.
The Outrageous Mandate
State an unusual client request and immediately build an alliance with the viewer by preemptively defending the unconventional choice, framing it as fulfilling a personal dream.
The Deceptive Foundation
Begin the creation process by revealing the use of an unexpected or non-traditional core material for the project's structure.
The 'It's Not Real' Twist
Reveal that the most prominent feature of the creation is an illusion made from a different material. Immediately follow this twist with a specific, impressive statistic about the labor involved to transform surprise into respect for the craftsmanship.
The Commercial Bridge
Seamlessly transition from the custom-made illusion to a real-world, accessible version of the concept, introducing a sponsored product or service as the practical solution for the viewer.
The Layered Incentive
Provide a clear call to action with a simple, immediate offer (like a discount code), then escalate the stakes with a much larger, high-value incentive for a limited time to drive significant engagement.
Do you want @noodlescompany for your special day? Use code ENGAGED15 to get 15% off a wedding related catering order. If you spend $1000 or more from June 9 - July 15, you’ll be eligible to win $10,000 CASH towards your honeymoon from Noodles & Company. 🍝💍 #weddingcake #macandcheese #WeddingFood #Sponsored
title · beginning
POV: The bride loves noods
This bride had one request. She's obsessed with mac and cheese from noodles and company. I wanted it on her wedding cake. Repeat after me. We listen and we don't judge. This is her wedding rank she can have whatever she wants. That also includes using crispies for the entire cake. I got a whole bunch from noodles and company and I'm just stacking them up like a wedding cake. So this is gonna look like a waterfall of mac and cheese spilling out of the cake because I feel like that's a mac and cheese lover's dream come true, except I'm not using actual mac and cheese. This is 521 pieces of macaroni handmade from fondant tossed in a cheese sauce made from white chocolate. But if you want actual mac and cheese for your special day, you can get it catered from Noodles and Company because they're really good at bringing the food you love to any celebration. Use code engage 15 for 15% off any wedding catering order. And if you spend a thousand dollars or more between June 9 and July 15, you can win a $10,000 honeymoon from Noodles and Company.