@myhealthforward
Instagram · Graphic Yap
@myhealthforward Use my farm map to find 7,200 local farms, markets, ranches, and farmer’s markets offering everything from grass fed beef to raw honey to organic produce to flowers to a2 dairy and everything else you could want. #farmersmarket #local #planting #farm #garden
Performance
Video #33229 · Graphic Yap
[01]
The creator announces that over 2.75 million people have used his farm map, then explains how it helps users find local food sources like farms and markets. He showcases the variety of products with a map legend graphic, explains how users can submit new locations via a form, and ends with a clear call-to-action directing viewers to his website.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
2.75 million
Verbal hook · 40%
Over 2,750,000 of you have now used my farm map...
Visual hook · 15%
A graphic of a map of North America, covered in hundreds of colorful location pins, appears above the speaker's head.
[06]
Steal this for your own video
people are using my — and most don't even know it exists.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish immediate authority and create FOMO by stating a massive, specific number of existing users or participants.
Payoff
Provide a direct, unambiguous call to action that tells the audience exactly where to go and what to do to access the tool, converting interest into action.
[08]
The structural pattern this video runs on
Framework
The Social Proof Funnel
Leverage a massive social proof metric to establish immediate credibility for a useful tool, then funnel the viewer through its value proposition, community features, and a direct call to action.
The Core Functionality
Clearly and concisely explain the tool's purpose, scope, and the primary problem it solves for the user.
The Benefit Showcase
List a rapid-fire series of specific, desirable examples of what the tool provides, making its value tangible and appealing to a broad range of interests.
The Community Loop
Introduce a feature that allows for user participation, creating a sense of community ownership and signaling that the tool is dynamic and constantly improving.
Use my farm map to find 7,200 local farms, markets, ranches, and farmer’s markets offering everything from grass fed beef to raw honey to organic produce to flowers to a2 dairy and everything else you could want. #farmersmarket #local #planting #farm #garden
informational · beginning
2.75
informational · beginning
million
Over 2,750,000 of you have now used my farm map to find local farms, markets, and ranches in all 50 states offering everything from organic produce to grass fed beef to raw honey, a two dairy, pasture poultry, and everything good below the map so you all can submit new places that I continue to add every single day. And you can find this by going to myhealthforward.com or click the link that I put in the comments below.